Posts Tagged ‘marketing’

Franchisee marketing: 4 essential ways to build your business

If you’re a new franchise owner, you’re probably looking forward to benefitting from your franchisor’s national marketing efforts. Whether mandatory or not, marketing support is one upside of owning a franchise. But it’s essential to keep in mind that franchisee marketing on a local level is equally important. Here are 4 ways to build your…

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Evaluating a Mandatory Marketing Program

A franchisor’s mandatory marketing program can offer its franchisees many benefits. However, the very nature of this type of program can cause conflict in the franchisor/franchisee relationship. The fact that the fund is mandatory, requiring franchisees to contribute either a fixed amount or a percentage of gross sales, is not usually the perceived problem. Mandatory funds are…

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