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Posts Tagged ‘mandatory marketing program’

Evaluating a Mandatory Marketing Program

A franchisor’s mandatory marketing program can offer its franchisees many benefits. However, the very nature of this type of program can cause conflict in the franchisor/franchisee relationship. The fact that the fund is mandatory, requiring franchisees to contribute either a fixed amount or a percentage of gross sales, is not usually the perceived problem. Mandatory funds are…

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