The Story Of FranChoice

Our Beginning

Jeff Elgin, our founder and CEO, had decades of experience helping franchise companies grow by recruiting top-quality candidates to become franchisees. His systematic way of helping candidates and companies make informed decisions was successful and produced results across multiple brands and business categories. Though this process produced results that were very gratifying, the process itself could also be frustrating, because he couldn’t always match candidates with the franchise system he was representing at the time. He had no option but to tell these people that they didn’t match well with his franchise and should go search elsewhere. 

The Opportunity

Thinking about the people he had to turn away in the past made it clear that there was an unfulfilled need in the industry – a way for virtually anyone looking for a great franchise to get help finding one. 

So, he set out to address it.  Jeff started FranChoice using his experience to develop a consultative approach designed to bring together qualified candidates and a wide variety of exciting franchise opportunities.  

FranChoice was formed more than two decades ago, and little did Jeff know that the process he created all those years ago would still be in use today!  

At FranChoice we believe there are several keys to our success.  One of these is the approach we use.  We know each candidate is different, with his/her own unique goals, dreams, and desired business characteristics.  Once we feel that we understand those, we set out to find their “perfect match”.    

Our consultative process and guidance are provided by our consultants who are experienced business executives or business owners and are oftentimes franchisees themselves.  These pros take the time to learn all about what a candidate wants to accomplish through business ownership.  They then find franchise companies that potentially fit the bill for each person.  Our consultants have proven to be great listeners and they spend several hours on average with each candidate asking questions and gathering information before they ever get to the point of suggesting companies. It is more work to do it this way, but the results speak for themselves.  Over the years we have made introductions that resulted in over twenty five thousand franchise locations placed!  

Another key to our success relates to the franchises in our inventory.  Having outstanding franchise options in many different categories is key. That way a candidate, with assistance from their consultant, has more opportunities to find the business of their dreams. No matter what characteristics a candidate is seeking, the company has a variety of compelling and interesting options.  

Our Results

For more than 20 years, Jeff and his team have refined and polished this model which has brought incredible value to our candidates.  To this day, our process saves candidate’s valuable time and effort.  They don’t have to chase concepts that don’t match up with their goals.  They get multiple franchises to consider without having to compromise on quality.  They pay nothing for this service.  It is provided at no cost to the candidate because franchise companies recognize and respect the quality and fit of the prospective franchise owners we bring to them. 

The vision that Jeff had when he started FranChoice has continued to develop and grow over the years.  The frustration of only having one brand to represent has been replaced with the satisfaction of being able to give each candidate great suggestions for franchise companies to research and perhaps select for themselves. 

FranChoice consultants provide the guidance and assistance to help you make the best choice for you. 

At FranChoice it is truly all about choice, and Jeff’s vision has become reality! 

We created a systematic approach for pre-screening franchise opportunities and developed processes to gather information from candidates. These systems help our consultants find franchises that can match the candidate's goals. This creates a win-win scenario for all.

Jeff Elgin

Founder & CEO, FranChoice Inc.

How Our Vision Becomes Your Value

Vision and Mission

At FranChoice, it’s all about choice. We offer our qualified candidates customized franchise matches. Our trusted relationships with many franchisors help us match your dream and business plan with the right opportunity. Rather than representing one brand, we can connect our candidates to the best franchise systems, across a variety of categories. Providing choices fuels our mission to help people realize their dreams. 


Our team of veteran executives understand the franchise industry.  We’ve created processes for learning about candidates as well as pre-screening franchise opportunities. We developed the approach used by our consultants to gather information, conduct due diligence, and match candidates and franchises. This method helps our consultants understand a candidate’s investment level, position, plan, personality, and goals and present them franchises best suited for their success. 


Our consultants provide support throughout the franchise selection process. We ask the right questions to discover your dreams and plans and provide thoughtful guidance when considering the franchises that may best fit you. Because franchisors value the quality of our candidates, our entire franchise matching process is free to the candidate. Our support and commitment help create a valuable win-win situation for both entrepreneurs and franchisors.  


Our process and relationships have created proven success in franchise business ownership. For decades, our work with candidates has resulted in more than twenty five thousand franchise locations placed.  Those results continue today and every day, with our current and future franchise owners. 

Begin your Journey

We can guide you towards finding the right franchise opportunity. Take the first step towards achieving your business goals by starting your journey with FranChoice


The FranChoice Home Office Team