Archive for May 2019
Franchisee marketing: 4 essential ways to build your business
If you’re a new franchise owner, you’re probably looking forward to benefitting from your franchisor’s national marketing efforts. Whether mandatory or not, marketing support is one upside of owning a franchise. But it’s essential to keep in mind that franchisee marketing on a local level is equally important. Here are 4 ways to build your…
Read MoreBusiness startup vs. a franchise: comparing the risk factor
If you want to be your own boss and are comparing the prospect of a business startup vs. a franchise, be sure to take a look at the relative risks. A business startup can be risky business. According to data from the Small Business Association, 20 percent of small businesses fail in their first year…
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