Posts Tagged ‘franchisee innovation’
Entrepreneurs as Franchisees
A popular misconception in franchising concerns entrepreneurs as franchisees. Are franchise companies looking to recruit “true entrepreneurs” as new franchisees in their systems? Not necessarily. What is a “true entrepreneur?” Before looking at entrepreneurs as franchisees, let’s narrow in on the type of entrepreneur we are talking about. “True entrepreneurs” are those relatively rare individuals…Read More
Franchisee Innovation: Is There Room to Make Your Mark?
Is franchisee innovation an oxymoron? Not necessarily. Take McDonald’s, for example, one of the best-known franchises in the world. Two of its key menu items, the Big Mac and Filet-o-Fish sandwich, were developed through franchisee innovation! The heart of franchising: following the system The McDonald’s sandwich innovations are the exception rather than the rule. By…Read More