Validation Calls to Franchisees: Beware of Songbirds

Making validation calls to a system’s current franchisees is a critical part of researching that business. It enables you to compare what you’re hearing from the franchisor with what the current owners have to say. Listen carefully but also read between the lines. In addition to what the franchisees tell you, you’ll also want to…

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Contacting Franchise Owners: Sample Validation Questions

When investigating a particular franchise business, be sure to take advantage of one of your best sources of information: current franchisees. By interviewing current franchisees, you can get an honest, inside take on the system’s culture, advantages, and challenges. This is a great way to get a detailed picture of what it would be like to…

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