Jeff Bruce

During his corporate career, Jeff worked in leadership positions for two of the largest medical device companies in the world, Boston Scientific Corporation and Becton Dickinson and Company. His roles spanned all aspects of strategy, insight generation, product development, marketing and global commercialization.

Jeff dreamed of business ownership, but unfortunately, years slipped by while he searched for the right franchise in his “spare time.” Extensive business travel, commuting, and after-hours work made it impossible to make an informed and confident decision. As a husband and father of three, he had little time left over to search for franchises.

Sound familiar???

Jeff learned about FranChoice and the valuable service provided; he found a great consultant, and from there it was full speed ahead through an efficient, methodical selection process. FranChoice consultants have extensive tools, resources, training and direct access to franchisors, which made his process efficient and effective. While working with his consultant, Jeff was matched with several concepts that met his needs. He did his due diligence, attended Discovery Day and signed an agreement to open Club Pilates Shrewsbury in 2018.

In 2021, Jeff became a multi-brand franchisee and opened All Dry Services of Central Mass. Today, Jeff’s passion is being a FranChoice consultant, paying it forward to entrepreneurs looking to realize their dreams through franchise ownership. As a consultant with experience as a franchisee, Jeff is able to effectively lead candidates through the current maze of complexities to select a franchise that meets their unique personal, financial and lifestyle goals.

Jeff and his family live in Massachusetts. He can be reached at or 508-713-5895.