Adam Goldman

Adam’s varied experience in business, startups and franchising has given him the expertise to help entrepreneurs to find the best franchise for them.

Over his 20 year career, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, Adam grew the Vanguard Cleaning Area Developer concept in Houston into a multi million dollar a year enterprise with over 40 franchisees and 300 customers.

Mr. Goldman is also the author of the acclaimed franchise book – The Franchisee Lifestyle. This book is an extension of the work that Mr. Goldman does on a daily basis with FranChoice. Helping people gather the information they need to make the right decision is the primary focus of Mr. Goldman’s practice.

Adam loves starting businesses because of the excitement, flexibility, and upside that they bring. He especially loves franchises because they include structured processes that increase the likelihood of a business’s success. He decided to buy into the Vanguard Cleaning model because he saw the value of having a proven concept in order to successfully scale his business.

Mr. Goldman’s professional credentials include a Master of Business Administration (M.B.A.) degree with a concentration in entrepreneurship from the University of California Berkeley.

He enjoys living with his wife, Dori, and his three young daughters. He is currently training for a triathlon and serves on the local board of the International Franchise Association and Entrepreneur’s Organization, the world’s top group of business owners.

You can reach Adam at or by calling (713) 309-6776.