Trent is the Vice President of Franchisor Relations for FranChoice.
Prior to joining FranChoice he spent 17 years at Best Buy Co. in many roles including Territory Marketing Manager and Senior Customer Research & Development Manager. During his time as the Territory Marketing Manager he was responsible for the understanding of the competitive retail landscape over 2 territories. He would collect strategic and tactical information with his field employees and analyze the information and co-develop strategies with territory staff to gain revenue and market share in each market. Trent served as the single point of contact for primary retail intelligence within his designated territories. During his time as the Sr. Customer Research and Development Manager he was responsible for retail execution of all company test products and sales strategies. Tests such as “Rent a Truck” and product assortments such as “Outdoor Living” Products are programs and products they still carry today.
Trent joined FranChoice in 2013 and has served the company in many capacities since then, including managing the selection process for new franchisors, training and supporting the efforts of new and existing consultants, and has trained dozens of franchise developers. He has also gained experience creating sales systems that assist the franchisor in effectively delivering information to candidates in a very efficient manner.