Tom Scarda, is a dynamic speaker, Certified Franchise Expert (CFE) and author of Franchise Savvy: 6 Strategies Pros Use to Pick Top Performing Franchises and The Magic of Choosing Uncertainty: How to Manage Change, Embrace Fear and Live a Fulfilled Life.
More than 20 years ago, searching for his inner drive, Tom left college and submerged himself in the motorcycle underworld in lower Manhattan. This made his mother worry. It was the first time Tom chose uncertainty over the status quo.
Tom got a respectable job in the New York Subway system, but became frustrated with the bureaucracy and politics. So he left his job and pension to pursue his dreams of business ownership. This also made his mother worry.
In 2000, after working with a FranChoice consultant, he purchased a national smoothie franchise, which he sold five years later for a considerable profit. Tom has owned and operated both franchised and non-franchised businesses. He was the #1 franchisee of the year in one concept and failed miserably in another franchise concept. The lessons he learned from failure is what makes him such an expert.
After selling his smoothie franchise in 2005, Tom has been helping people figure out if franchising is for them. Tom is the host of “The Franchise Radio Show” in New York on 103.9 FM, LI News Radio. He has been featured in dozens of magazines and newspapers and is a sought-after media guest. His mom has stopped worrying.
Named one of the top 50 business leaders on Long Island by Long Island Business News, Tom lives with his wife Gina and two dogs, and is the proud father of two grown children. He enjoys flying airplanes in his spare time.
Tom’s mantra is “There are no wrong turns, just different experiences.” However, some folks just move in circles. Tom believes that everyone has a passion sleeping within his or her soul. Tom’s mission is to help people harvest their own passion for the betterment of the world. He inspires people to surf on the edge of their comfort zone and choose uncertainty over unhappiness.
So hop on the train to success with Tom, the next stop may be yours! You may reach Tom at: TScarda@FranChoice.com or 516-322-1435.
Who We Are
Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States. FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests. Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.
What we do
FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start. Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance. There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating. That’s where our industry expert consultants come in.
How We Do It
We get to know our candidates and take them through a very thorough consultation process. Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.