Pete Tucker
Pete Tucker
Carlsbad, CA
(619) 517-3124
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Pete Tucker

There are many ways to begin looking for a business opportunity; unfortunately in most cases people do not have the knowledge, experience, or tools to do it correctly.

For the last 25 years Pete Tucker has been applying his extensive knowledge and experience to help national franchise companies grow and new franchise owners find their dream opportunities.

In 1988 Pete joined the founding franchise group for Blockbuster Entertainment after spending 13 years in the full service restaurant industry. Pete’s group grew their 6 state franchise operation to 220 locations, being reacquired by the franchisor after just 3 years. Upon the acquisition Pete joined the senior management team in various roles at Blockbuster Entertainment. As Senior VP of Operations, he was integral to the company’s growth to over 4000 locations.

Eventually Pete re-joined his Blockbuster partners as they formed the start-up team at Einstein Bros. Bagels. Pete became the CEO and President of their West Coast Franchise Group. His franchise group grew to 126 locations in 4 years, leading to a successful IPO of the parent group.

Since the early 2000’s Pete has been involved in franchise ownership in 5 different industries and has developed a successful franchise coaching practice. He has worked with industry and brand leaders in financial services, online commerce, food service, retail, and legal services in developing training, operational and franchise support. He is widely acknowledged in the franchise industry as an innovator and has been recognized with many awards.

Now, he uses his knowledge and experience to teach candidates how to understand the ingredients of a successful franchise model and its appropriateness to their goals. Many of his candidates have commented that having an experienced guide through the process has been a real game changer.

Pete resides in San Diego, California with his wife Linda and works with candidates all over the country. He can be reached by email at or via phone at 619-517-3124.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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