Melissa Lewis
Melissa Lewis
Sarasota, FL
(941) 388-7707
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Melissa Lewis

Realizing your dreams and stepping out of your comfort zone is not an easy task and this road should not be traveled alone. Melissa Lewis understands your position and wants to help you along the way of your entrepreneurial journey. Melissa Lewis utilizes her background of franchising, sales, marketing, and management to help you with your new endeavor.

Melissa spent eight years in the food service industry managing, coaching, and training numerous employees. She worked many positions for the experience of managing and training a staff in a franchised work environment. Melissa has had the opportunity to work for a leader in the hospitality industry and understands the discipline and cooperation that one needs to decrease costs, increase revenues, and maintain productivity.

Melissa’s straight-forward attitude and entrepreneurial spirit caught the attention of a high-ranking Xerox executive. Her intuitive nature and excellent relationship-building skills gained her immediate credibility with high-level executives. She was able to use her skills of listening, understanding other’s needs and finding the top solution to assist her clients in the best purchasing decision for their business.

Melissa accepted a position with Maui Wowi Fresh Hawaiian Blends, a Hawaiian blend franchise that was just beginning to experience growth. As Director of Marketing, Melissa Lewis’ work ethic and ingenuity were instrumental in growing the franchise from 43 franchises to 198 in just a few years. As a key executive in a start-up company, Melissa held many roles and wore many hats in all departments to assist in the rapid growth Maui Wowi was experiencing. From marketing to sales, operations to product development, web design to implementation, and hiring to PR she was immersed in all facets of the franchising industry. Her unique style of marketing brought Maui Wowi unlimited attention resulting in National spots on CNN and Bloomberg Television as well as stories in the Wall Street Journal, FSB, USA Today and many others. Her passion of getting Maui Wowi into the spotlight also resulted in climbing within Entrepreneur and INC magazine’s rankings.

Melissa Lewis uses her background and her innate ability to help others in her role as a FranChoice consultant. “I have realized my dreams; I truly enjoy helping others realize theirs.”

Melissa is a graduate of the University of Florida and currently resides in Sarasota, FL with her husband, young son, and yellow lab rescue. She enjoys being with her family, paddle boarding, fishing, horseback riding, and traveling. You can reach Melissa Lewis at or by calling (941) 388-7707.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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