Mason Copeland
Mason Copeland
Wasaga Beach, ON
(844) 300-8525
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Mason Copeland

Mason Copeland knows franchising well, as his diverse, 27-year background includes a wealth of experience as a company co-founder, a franchisor, and as a multi-unit franchisee. Mason has great passion for franchising and for the past 10 years he has enjoyed helping franchise candidates who are looking for thoughtful, objective advice as they evaluate the many opportunities available in franchising today. He prides himself on helping individuals find a perfect match in the areas of franchising that best compliment their personalities, passions and skills; while still allowing them to attain the goals and results they are trying to achieve.

After completing his Bachelor of Commerce studies at Carleton University, Mr. Copeland co-founded a video game retail concept called Microplay in 1985. In 1993, with the experience of having opened six successful locations, Mason and his partner decided to begin aggressively franchising the concept and by February of 1996 they had grown the franchised chain to over 160 locations across North America and internationally. Mason and his partner decided to divest their majority interests in Microplay in August of 1996. Mason did however, stay on with the company, in various senior capacities, until February of 2002.

Mason has been involved in every aspect of franchise management from strategic planning to franchise owner training, developing franchise agreements, establishing proper disclosure and compliance systems, construction and build-out, supplier relations, systems and manuals development, franchise marketing, and ongoing support and franchisee relations. Mason Copeland’s extensive business experience in franchise management, and franchise ownership is a significant resource for potential business owners to utilize in finding the perfect franchise to match their interests, qualifications and dreams. Mason is an outdoor enthusiast who enjoys hiking, ice hockey and skiing with his wife and their two grown children.

Take that important first step towards realizing your dreams. Mason can be reached by email at or by calling 844-300-8525.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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