Marc Cayle
Marc Cayle
Mequon, WI
(414) 331-0224
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Marc Cayle

Marc Cayle has spent his career involved in all aspects of franchising. For the past 11 years, he has focused on matching individuals with franchisors and adding value for both parties through education. His experience in consulting, demographic research, franchise development, site selection, FDD composition and third party financing has been extremely valuable for his candidates. Mr. Cayle has a unique talent that is driven by his passion to help people realize what they are looking for in a business. Once he knows the goals and dreams of his candidates, there is no doubt he can find a perfect match for them and then provide a systematic process for complete and thorough due diligence.

In an effort to distinguish himself as an expert in the field of franchising, Mr. Cayle has achieved one of the highest levels of credibility that The Board Of Governors, Institute Of Certified Franchise Executives, offers. The Certified Franchise Executive (CFE) designation proves that he is committed to the best practices of franchising, franchisor/franchisee relations and the business model that it represents to all concerned. Mr. Cayle has been recognized by Wisconsin’s Governor Jim Doyle for contributing to the overall excellence of a program offered through the National Institute of Financial and Economic Literacy which is just one example of his commitment to helping people succeed.

In 1999 Mr. Cayle became an independent consultant with Franchoice, using his talents and passion for finding the right match for his candidates through a thorough and systematic research process. Mr. Cayle’s experience with strategic growth and franchise operations offers a complete approach to consulting.

Marc lives in Milwaukee, Wisconsin with his wife, Linda and their two children. He can be reached by email at or by calling 414-331-0224.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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