Joe White
Joe White
Oakville, ON
(585) 300-4430
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Joe White

Joe White is a seasoned franchise professional who years ago identified a personal passion for helping people find the right business. He is a 30 year veteran of senior positions within the franchising and oil industries and he has seen most of what business can offer. This includes 9 years working as a franchise consultant and serving as Vice President of Sales and building the world’s largest internet franchise. Joe is a stake holder in a franchise company and is an active board member.

One of the unique characteristics that Joe brings to the franchise investigation process is that he is a Certified Master Business Coach. This enables him to thoughtfully work through the hard decisions that confront anyone that is acquiring a business.  Joe has also lectured at both Universities and Colleges in the Business Departments of Entrepreneurialism within these institutions.  He has been a guest speaker at a number of franchise events. Joe has the knowledge to assist people in making the right choice about their business future, and he has helped hundreds do just that. For Joe, it is all about the people, the right people doing the right thing.  He brings a passion and enthusiasm to what he does and an unmatched commitment to his candidate’s success. Joe believes the journey to ownership should be fun, introspective and a little bit scary. He knows that buying a business is a once in a lifetime event for many and making the right choice is critical and a life altering event.

Joe’s favorite quote on life is by Peter McWilliams: “Be willing to be uncomfortable. Be comfortable being uncomfortable.  It may get tough, but it’s a small price to pay for living a dream.”

In his spare time Mr. White enjoys spending time with his family and assisting young entrepreneurs.  He is a published author and a contributing writer to a financial publication.

Are you ready to take those first steps to realizing your dream of business ownership?  Joe looks forward to helping you!  He can be reached by email at or by calling 585-300-4430.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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