Jeff Shafritz
Jeff Shafritz
Huntington Woods, MI
(248) 545-7684
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Jeff Shafritz

Jeff Shafritz has over 20 years of franchise experience. For the past 12 of those years, Jeff has utilized his extensive knowledge of the franchise industry as a consultant offering credible, objective advice to individuals pursuing a franchise business. Mr. Shafritz understands what it takes to make the right match between franchisor and franchisee and will use his professional background to assist you in finding a franchise that is a perfect fit for you. He is recognized as one of the top franchise consultants in the country and has helped hundreds of individuals realize the dream of business ownership throughout his franchising career.

Jeff began his franchise career out of college in 1993 as a Franchise Sales associate with The Athlete’s Foot and was promoted several times, reaching the position of Director of Franchise Development in charge of franchise development for the Americas. During his time at The Athlete’s Foot, Mr. Shafritz accounted for the growth of hundreds of new stores and led them to the title of “Best Franchise in America” in the prestigious Success Magazine Gold 100 franchise ranking. Mr. Shafritz was recruited away to lead the start-up Franchise Development efforts of a publicly traded company. This gave Mr. Shafritz a unique opportunity to help develop a franchise system from the ground floor taking part in all aspects of building the division.

During his time as a consultant, Mr. Shafritz also successfully started and built a fitness franchise – so he understands what it’s like to be on the ownership side of a franchise business. His business was one of the top producing units in a chain of close to 1,000 gyms and after five years he negotiated the profitable sale of the business back to the parent company.

If you are considering franchise ownership, Jeff would be happy to help you and assist you during the process. He takes great pride in his ability to recognize the unique interests, skills and abilities that each person brings to the table and has had tremendous success helping individuals reach their goals in great franchise systems.

Jeff has a Bachelor of Science degree in Business from the University of Maryland and currently lives in Huntington Woods, Michigan with his wife – Erin, his 2 boys – Benny and Riley – and his dog, Lucy. He can be reached at 248-545-7684 or by email at

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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