Iric Wexler
Iric Wexler
Edgewater, MD
(443) 538-1841
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Iric Wexler

Iric has helped folks achieve the freedom that business ownership provides through personal and professional fulfillment as well as financial and lifestyle flexibility. Iric’s business matches the balance of a franchisor’s ever evolving operational systems with the entrepreneurial drive and skills of a business owner. Through 20 years in franchising Iric has participated in brand acquisitions, evolving startups, and building a multi-brand franchisor. By helping match folks to franchise models, Iric developed a family of franchise models to more than 1000 independent franchisees and more than $1B in revenue. Iric’s passion is helping people achieve success through franchising.

Iric’s franchising career began in the restaurant industry. He played operational management and leadership roles in startups and mature international brands. Through a mutual business associate and personal friend Iric was introduced to The Cleaning Authority (TCA) in the fall of 2002. TCA’s (and franchising’s) potential opportunity by pairing sophisticated systems with a simple widget WOWED him. He joined their team in early 2003, ultimately becoming the Chief Development Officer. After a couple years away from TCA (2013-2014) focusing on other projects (part of Oasis Senior Advisors founding team), Iric rejoined TCA and then formed Authority Brands, the parent of TCA, with the goal of providing expertise and resources to other home service franchise brands. Authority Brands subsequently acquired Homewatch Caregivers, America’s Swimming Pools, Mosquito Squad, Benjamin Franklin Plumbing, One Hour HVAC and Mr. Sparky, each mature businesses combining for more than $1 Billion in consumer revenue. After 16 years, and upon a second private equity flip, Iric exited.

During some “time off” as a franchisor, Iric consulted private equity and investment bank firms as they considered multi-million dollar acquisitions, (which he continues to do). In 2021 he contracted with Premium Service Brands (PSB) for a 12 month run as the Chief Development Officer during which time PSB grew from 5 to 9 home service brands, servicing 1,000 territories.

As an independent FranChoice consultant Iric remains dedicated to helping folks make a life, more than just a living, through business ownership.

Iric has 3 amazing (young adult) children and a wonderful partner in life, Natalie. They live in (and love) Annapolis, MD with their incredible dog, Gracie.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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