George Knauf
George Knauf
Warrenton, VA
(540) 351-6185
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George Knauf

George Knauf has been in the shoes you are in right now, having searched for and evaluated more than a few businesses, and understands the anxiety that can be part of a career stabilizing move into owning your own business. He has also been in the shoes you will be in if you decide the next step for you is to own a business, and can guide you to the best possible opportunities based on your specific criteria, strengths and goals. He uses a time tested and proven process to make sure that you are making the right business choice for you and your family.

Mr. Knauf is a highly sought after trusted advisor to many companies; Public, Independent and Franchised of all sizes and in many markets. His 20+ years of experience in both start-up and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution.

Mr. Knauf has worked in operations for many well known companies including: McDonalds, Comfort Inn, Capitol Color Mail, Fantastic Sam’s, 4 Your Health, Uniglobe Travel, and Netspace. He has also started three very successful independent businesses and has been featured online, on radio, television and in the printed media on a number of topics relating to franchising and business. Recently he was even quoted as an expert in the Entrepreneur Franchise 500 edition, has had ongoing newspaper columns on business start-ups published in business journals across the country and has been called upon as an expert on franchising by the International Franchise Association for public events.

Mr. Knauf will use his extensive business and franchise experience to advise and guide you to your perfect business opportunity. He, his wife Rachel and their three dogs reside in the Virginia Countryside outside of Washington, D.C. surrounded by horses after giving up the big city life (for the moment), and can be reached at or by calling (540) 351-6185.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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