Dan Lorenz
Dan Lorenz
Washington, D.C.
(970) 763-4256
Get Started Today!

Dan Lorenz

Dan’s varied experience in franchising, investing and the United States Army Special Forces has given him a broad set of tools invaluable to aspiring entrepreneurs. As a current franchise owner of multiple house-hold name brands, Dan has learned to leverage his skill set to continue growing his private portfolio and equally important, to guide aspiring entrepreneurs along the path to achieve their dreams.

Mr. Lorenz transitioned from active duty military service into the finance industry where he has worked as an investment banker in New York and Virginia as well as a business strategy consultant in Washington, DC. After graduating with a Bachelor of Science in Psychology, Dan studied resilience and post-traumatic stress disorder at the National Defense University. He completed a three-year intensive study during which he learned Warren Buffett-style value investing via Phil Town which coincided with him having earned his Masters in Business Administration from the University of Maryland Robert H. Smith School of Business. Dan continues to leverage his education and real-world franchise experience to practice, grow and implement value investing strategies into his private investments and to leverage lean start-up principles into his own franchises.

Dan became a FranChoice consultant to “pay forward” the guidance and support he received as he transitioned from the military into entrepreneurship. His devotion to guiding veterans and aspiring entrepreneurs toward realizing their entrepreneurial dreams is what drives Dan each and every day.

Dan currently splits time living between Michigan, Colorado and Washington, D.C. with his wife Kristen, their two children, J.J. and Jordan and their English Labrador, Cami.

He can be reached at DLorenz@FranChoice.com or 970-763-4256.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

  • Your Finances

  • Yes, I would like to hear more about the free service provided by FranChoice in the United States. I understand that submitting the following form to FranChoice does not create any obligation. A FranChoice consultant will contact me via email and/or phone to have an initial conversation. I will not be asked by anyone at FranChoice to pay anything whatsoever for any services.
  • This field is for validation purposes and should be left unchanged.