Andrew Horton
Andrew Horton
Venice Beach, CA
(612) 961-9537
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Andrew Horton

Andrew Horton has spent the last 17 years becoming an expert on all aspects of franchising.  During his career he has worked on every side of the franchising industry, including time spent as a franchise company executive and as a franchisee of two different brands.  Currently, in addition to working as a FranChoice consultant,  Andrew is a Salons By JC Franchisee in Minnesota working on developing 4 locations throughout the region.

As a franchise owner himself, Andrew is an experienced & knowledgeable resource for anyone determining if franchise ownership is right for them.   As an executive with FranChoice and St. Gregory Development Group for the last 17 years, he has thoroughly evaluated over 2,000 different franchise concepts as potential clients for those firms.

Taking a deep dive into that many brands has given Andrew a unique perspective into how to most effectively evaluate a franchise concept.  Criteria such as stunning unit economics and a strong infrastructure are something every franchise candidate must require of their potential franchisor partner.  However, there are many other factors that are unique to each candidate and that is where Andrew has the most fun…helping candidates identify the criteria that are most important to them and ensuring that the concept they select has everything they’re looking for.

After working closely with the executive teams of the most dynamic and fastest growing franchise brands in the world, Andrew has decided to apply all of that knowledge in an effort to help those brands find the right franchise owners for their systems and to help candidates find the absolute best possible franchise for them.   He works from his home in Venice Beach, California and when he isn’t helping people find the right franchise there’s a good chance he’s at the beach with friends or crossing another destination off his travel list!

You can reach Andrew at AndrewHorton@FranChoice.com or 612.961.9537.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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