Adam Goldman
Adam Goldman
Houston, TX
(713) 309-6776
Get Started Today!

Adam Goldman

Adam’s varied experience in business, startups and franchising has given him the expertise to help entrepreneurs to find the best franchise for them.

Over his 20 year career, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, Adam grew the Vanguard Cleaning Area Developer concept in Houston into a multi million dollar a year enterprise with over 40 franchisees and 300 customers.

Mr. Goldman is also the author of the acclaimed franchise book – The Franchisee Lifestyle. This book is an extension of the work that Mr. Goldman does on a daily basis with FranChoice. Helping people gather the information they need to make the right decision is the primary focus of Mr. Goldman’s practice.

Adam loves starting businesses because of the excitement, flexibility, and upside that they bring. He especially loves franchises because they include structured processes that increase the likelihood of a business’s success. He decided to buy into the Vanguard Cleaning model because he saw the value of having a proven concept in order to successfully scale his business.

Mr. Goldman’s professional credentials include a Master of Business Administration (M.B.A.) degree with a concentration in entrepreneurship from the University of California Berkeley.

He enjoys living with his wife, Dori, and his three young daughters. He is currently training for a triathlon and serves on the local board of the International Franchise Association and Entrepreneur’s Organization, the world’s top group of business owners.

You can reach Adam at or by calling (713) 309-6776.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

  • Your Finances

  • Yes, I would like to hear more about the free service provided by FranChoice in the United States. I understand that submitting the following form to FranChoice does not create any obligation. A FranChoice consultant will contact me via email and/or phone to have an initial conversation. I will not be asked by anyone at FranChoice to pay anything whatsoever for any services.
  • This field is for validation purposes and should be left unchanged.