Get to Know Us

Get To Know Us

FranChoice understands it is important for you to get to know the consulting company you are working with on your franchise investigation.  You should get a feel for the company’s history, it’s operating philosophy and it’s culture.  It’s important to see if it fits with your personality as well.  You also want to make sure you’re working with a legitimate organization.  A solid franchise consulting company should have committed franchising professionals involved at all levels.  Sadly, almost anyone can hang out a shingle and call themselves a franchise consultant.  In reality, very few are credible and actually knowledgeable enough to help you with your franchise search.

FranChoice brings credibility and experience to your franchise search

FranChoice has been in business since 2000.  We were one of the first companies to create a free consulting process for prospective franchisees.  Today we are considered the premier franchise consulting company in this industry.

Our founder is Jeff Elgin, a franchise industry veteran who has decades of experience in franchising.  He owned a franchise company and has also been a franchisee.  In experiencing every facet of this industry, he’s seen the positives of it and the challenges as well.  He believes in the need for a straightforward and objective way for a prospective franchisee to conduct a franchise investigation.  It’s so difficult for someone to make sense out of all the noise and clutter generated by thousands of franchise opportunities.  All of these companies are trying to convince folks that their widget is the best one out there.  Jeff knows that in order to make a smart purchasing decision, it’s important to focus on the characteristics of the business and how those characteristics fit with the goals the owner is trying to achieve.

Jeff’s philosophy when he created FranChoice was that the candidate’s goals for business ownership are paramount.  The candidate and their best interest must be the focus at all times and that remains true today.  The sexiness of the product or service sold by the franchise might be the initial draw for a prospective franchisee, but who is going to help them determine whether owning that particular business is going to help them reach their goals and achieve their dreams?

That’s where the FranChoice team comes in

Our focus on doing the right thing and following a process that has the best interest of the candidate in mind permeates our organization, from the home office team to the consultants who work with the candidates.

We invite you to get to know us.  On behalf of our dedicated home office team and our knowledgeable consultants located throughout the USA, we welcome you to FranChoice.