Why a Trip to Space Reaffirmed FranChoice Founder Jeff Elgin’s Mission to Help Others Dream Big
After nearly 40 years in franchising — and 25 years leading FranChoice — Jeff’s journey above the Earth only strengthened his belief that no dream is too ambitious, and no goal is out of reach.
When Jeff Elgin was just nine years old, he sat transfixed in front of a television screen, watching Alan Shepard become the first American in space. As the rocket touched down and the broadcast ended, young Jeff turned to his mother and said:
“I’m gonna do that someday.”
More than 60 years later, on October 8, 2025, that promise became a reality. As part of the NS-36 crew aboard Blue Origin’s New Shepard, Jeff soared 66 miles above Earth, joining an elite group of fewer than 750 humans to ever pass the boundary of space.
But this was more than a personal milestone. It was a profound reflection of the life Jeff has built — one dedicated to dreaming big, staying focused, and helping others do the same.
The Flight of a Lifetime
The launch was flawless. The view, unforgettable. For Jeff, the most awe-inspiring moment came not in the floating weightlessness, but in the sharp, sudden contrast between Earth’s atmosphere and the blackness of space.
“I dreamed of this for over five decades,” he says. “And yet the reality still overwhelmed me. It was better than I ever imagined.”
The mission lasted just 10 minutes and 21 seconds — but it echoed a lifelong pursuit.
From Liftoff to Leadership: Jeff’s Other Dream
While Jeff’s spaceflight captured headlines, another dream had been quietly propelling him for decades.
In 2000, he founded FranChoice, a franchise consulting firm built to help others pursue business ownership on their terms. His vision was simple: eliminate the noise, guide the process, and match people with franchise opportunities that truly fit.
Today, that dream has helped over 500,000 people begin their franchise journey.
Just like his spaceflight, it wasn’t about taking a chance. It was about following a vision, trusting the process, and surrounding yourself with the right support.
A Founder’s Insight: Spaceflight and Franchising Aren’t So Different
Jeff sees clear parallels between space travel and successful entrepreneurship:
- Preparation matters: You don’t “wing it” in a rocket or in business.
- Guidance accelerates success: Both astronauts and entrepreneurs require experienced teams.
- Systems drive results: Franchises offer structured models — just like flight protocols.
- Mindset makes the mission: Dreaming big isn’t risky — it’s essential.
Why People Choose FranChoice
At FranChoice, we don’t sell franchises.
We help people find their right path to business ownership — through a free, highly personalized process.
Our founder-led model reflects Jeff’s own values:
Clarity, structure, and trust.
You don’t chase random brands.
You get focused options that match your goals — for lifestyle, investment, and future vision.
All at no cost to you.
Your Dream Is Closer Than You Think
Jeff Elgin went to space — because he never gave up on a childhood dream.
You don’t have to wait that long.
If you’re ready to take the first step toward your dream of business ownership, we’ll help you get there — with structure, support, and clarity.
“The size of your dream directly affects the size of your results,” Jeff says.
“So go ahead. Dream bigger.”