Stephen Maeker
Stephen Maeker
Houston, TX
(713) 397-4615
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Stephen Maeker

Stephen Maeker is a nationally published franchise consultant, an award-winning multi-unit franchisee with industry leader Sola Salon Studios and an international best-selling co-author of “Franchising Freedom”.

His diverse professional background provides a wide breadth of knowledge in helping candidates navigate the many franchise choices available. He has a unique talent for establishing strong and trusting relationships, which coupled with his education-based/characteristic-based matching approach, translates into strong potential for business success for all parties.

Stephen prides himself in truly getting to know his candidates as many of his past placements have come through candidates he initially successfully placed that then referred him to candidates from within their personal network. Through the relationships he builds with each candidate and his solid franchising history, Stephen relies on real-life experiences to ensure a great fit for each candidate.

With over two decades of domestic and international Director/Senior Director level experience with franchising leaders Mobil Oil, TGI Friday’s, Jack-in-the-Box, and Papa Murphy’s Pizza, Stephen’s reputation is established on two simple principles: a genuine care for people and a commitment to being an outstanding business partner. He has helped hundreds of people from diverse backgrounds realize their professional dreams and build a lifestyle that is uniquely suited to them and their families.

Through extensive experience in franchise sales, Stephen has developed several niche areas of specialization including E-2 immigration visa, established relationships with numerous small business development centers, US military veterans, and strategic relationships with 2 major universities.

A native Texan, Stephen earned his BBA in Finance & Management from the University of Texas at Austin, and his MBA in Entrepreneurial Ventures & Marketing from the University of Southern California. He resides in Houston, Texas with his wife Christy and their French bulldog Harold. He enjoys spending time with his family, attending church, playing tennis, fishing, traveling, and giving back to various organizations including an endowment with the University of Texas Herb Kelleher Entrepreneurship Center, Katy Christian Ministries and the Ronald McDonald House.

Stephen looks forward to helping you and your family achieve your lifestyle goals! He can be reached on his cell phone at 713.397.4615 or via email at

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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