With his many years in franchising, Rick has personally helped more than 800 people find the right franchise to invest in for themselves. His years of experience as an executive, franchisee and consultant in the franchise industry make him an excellent resource when it comes to franchising. He is excited to help even more people achieve their dream in the world of franchising – one he knows and loves.
With titles ranging from President, to COO and VP of Franchise Development, Rick has owned and served with brands such as: Jani-King International, PrintWear Xpress, Colors On Parade and Craters & Freighters, giving him extensive experience with both start-ups as well as mature brands. Alongside his 29 years as a franchise executive – Rick also has obtained his CFE designation (Certified Franchise Executive) from the International Franchise Association.
His franchise ownership experience included purchasing the Master Franchise rights from Jani-King International for Arizona & New Mexico. He and his partner built their master franchise to be the largest in the entire system – with 230 unit franchisees, supported by 50 employees who worked from three regional offices. His franchisees had the highest annual revenue in the country.
Rick also has experience on the consultant side of the industry – having helped businesses convert to a franchise, develop best practices, improve franchise development and write FDDs & operations manuals. Additionally, he also aided in two successful turnarounds for existing franchise brands. Rick was also honored by being elected to serve on the International Franchise Association’s Board of Directors for several years and has been a guest speaker at six of their annual conventions.
With an extensive background in a world that he knows very well, Rick is ready to now help more people find their dream of business ownership through franchising.
Rick is currently living in Denver with his wife Patricia. He has three grown children and loves to fish in his spare time. He can be reached at RRobinson@FranChoice.comor 754-888-5775.
Who We Are
Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States. FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests. Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.
What we do
FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start. Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance. There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating. That’s where our industry expert consultants come in.
How We Do It
We get to know our candidates and take them through a very thorough consultation process. Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.