Matt Bogart
Matt Bogart
Portsmouth, NH
(866) 418-0039
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Matt Bogart

Matt Bogart’s 20 years of franchise industry experience brings credibility, strong industry knowledge and hands-on experience to his role as a franchise consultant. Matt enjoys working with prospective candidates who are looking for objective, real-world tested advice and personal guidance as they evaluate the opportunities available in franchising today. Matt began his career in franchising “in the trenches” in 1992 with Play it Again Sports – learning all the ins and outs of successfully running a retail franchise – and set many unit level system-wide sales records.

After the successful sale of the franchise, Matt spent 2 years working as the franchise development manager for the Master Franchise owner of Play it Again Sports in Australia. Matt returned to family in the U.S. in 1997 to work for Franchise Solutions, a leading service-provider to the franchise community. There, he helped pioneer a range of services and programs for franchise companies to improve in the areas of franchisee recruitment, franchisee satisfaction, and the franchise sales process. During this time Matt was frequently a featured speaker on these same topics at national and regional franchise conferences.

Matt began his first FranChoice career in 2001 that ran for 7 successful years. In 2008 he was offered the opportunity to build the sales and lead generation efforts for a highly respected internet property for franchising, Since late 2011, Matt returned to FranChoice and also maintains an active voice in the business operations for In 2014, Matt was awarded one of the highest levels of credibility that The Board Of Governors, Institute Of Certified Franchise Executives, offers. The Certified Franchise Executive (CFE) designation proves that he is committed to the best practices of franchising, franchisor / franchisee relations and the business model that it represents to all concerned.

Matt is thankful for the opportunity to return to role of a franchise consultant with FranChoice, and the chance to help others achieve their goals of business ownership. He enjoys helping people determine what is important to them, and the task of finding a good match in the franchise industry. Matt lives in Maine with his family and pets, and enjoys skiing, boating, tennis, and golf as time allows. He may be reached at or by calling 866-418-0039.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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