Liz Leonard
Liz Leonard
Yarmouth, ME
(207) 991-0138
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Liz Leonard

You have the power to choose.

Is where you are today where you dreamed you would end up when you first entered the working world?

Every day we face obstacles that take precedence over the ambitions and dreams we have. We seldom take time out to evaluate what we really want from life and how to get there. There was a time when this was true of me too.

➤My Corporate Career
I rose through the ranks of the corporate world over a 22-year journey, only to be laid off as a casualty of a merger. As a corporate employee, I had the illusion of security which swiftly vanished based on a decision taken by others. That decision afforded me the space to reflect upon what I wanted. But it also empowered me to take back control of my future and never put myself in that position again.

➤Business Ownership
My first step into business ownership was launching a childcare centre. I developed a working model, sought financing, acquired a property and opened the center in 2007. The business grew quickly to serving 140 children ages 6 weeks to preschool. The business thrived in a time of recession and was so successful that in its third year of operating, I received an offer I couldn’t refuse.

➤Franchise Ownership
Setting up a business from scratch, although very rewarding, was really hard work. On selling my business I decided to take a faster route into business ownership, and after doing my due diligence, invested in a franchise. Franchise ownership proved to be a great decision because the support, proven systems and established marketing channels of the Franchisor, enabled me to scale my business far quicker than if I had been doing so alone.

➤Career Choices
Today, I split my time between running my business and advising others who are at that crossroads I faced those years ago. In life you always have choices and sometimes the best path for you may not be the most obvious.

Happy to share my experience and to help you find the right path for you.


Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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