Jeff Bruce
Jeff Bruce
Holden, MA
(508) 713-5895
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Jeff Bruce

During his corporate career, Jeff worked in leadership positions for two of the largest medical device companies in the world, Boston Scientific Corporation and Becton Dickinson and Company. His roles spanned all aspects of strategy, insight generation, product development, marketing and global commercialization.

Jeff dreamed of business ownership, but unfortunately, years slipped by while he searched for the right franchise in his “spare time.” Extensive business travel, commuting, and after-hours work made it impossible to make an informed and confident decision. As a husband and father of three, he had little time left over to search for franchises.

Sound familiar???

Jeff learned about FranChoice and the valuable service provided; he found a great consultant, and from there it was full speed ahead through an efficient, methodical selection process. FranChoice consultants have extensive tools, resources, training and direct access to franchisors, which made his process efficient and effective. While working with his consultant, Jeff was matched with several concepts that met his needs. He did his due diligence, attended Discovery Day and signed an agreement to open Club Pilates Shrewsbury in 2018.

In 2021, Jeff became a multi-brand franchisee and opened All Dry Services of Central Mass. Today, Jeff’s passion is being a FranChoice consultant, paying it forward to entrepreneurs looking to realize their dreams through franchise ownership. As a consultant with experience as a franchisee, Jeff is able to effectively lead candidates through the current maze of complexities to select a franchise that meets their unique personal, financial and lifestyle goals.

Jeff and his family live in Massachusetts. He can be reached at or 508-713-5895.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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