Erik Van Horn
Erik Van Horn
Spearfish, SD
(605) 645-1465
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Erik Van Horn

Erik Van Horn has worn many different hats in the franchising industry. His diverse experience is a great asset when working with candidates who are investigating their own franchise opportunities.

Erik worked his way through franchising, starting as a multi-unit franchisee outside of Kansas City with a top-rated retail franchise, and finished his first year as one of the company’s top new franchisees. He went on to expand the business to eventually owning 12 offices as well as the Area Development rights for Austin, Texas. Erik grew that territory from 5 offices in 2004 to 42 offices currently. In addition to growing his own business, he helped build the parent organization exponentially by joining the franchise development team.

As a franchisee and Area Developer, Erik has been involved in many aspects of franchising. He has experience and knowledge in everything from strategic planning, site selection, construction and build-out to hands-on operations and employee training. Erik can advise on a variety of subjects including supplier relations, marketing, operational support and franchise development.

Erik continues to help potential franchisees as a franchise consultant – where he enjoys assisting others in finding the freedom that he has found in the franchising model. He calls on his broad background in franchising, in addition to his personal experience as an entrepreneur, to help others realize their dream of independent business ownership.

Erik currently lives in the Black Hills of South Dakota with his wife Magdalena and two daughters Sofia & Sienna. He enjoys skiing, hiking, biking, fly fishing, and time with his family.

Erik can be reached by calling (605) 645-1465 or via email at

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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