Eric Little
Eric Little
Omaha, NE
(801) 647-4837
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Eric Little

Eric Little is a former C-level franchising executive with over 25 years of experience, and has been recognized by the International Franchise Association as a Certified Franchise Executive (CFE) since 2005. His experience working inside franchise companies at a senior level across a wide variety of industries – automotive, B2B, home services, children’s entertainment, and senior care – allows him to provide franchisee candidates with a balanced and unique perspective about franchising. Eric has also helped hundreds of franchisees sell their businesses, so his expertise spans the entire life cycle from franchise acquisition to business sale.

Eric is a proud believer in the power of the franchising business model because he’s seen it work so many times. Over the past 25 years, Eric and his teams have worked with thousands of people who have contemplated business ownership, and hundreds who eventually realized their dream and became franchisees. He assimilates the experience of watching franchisees succeed in their businesses (in which they often have no prior experience) to a parent seeing their child learn to ride a bike. First, there’s the willingness to take a risk for a compelling reward. Then there’s learning that must happen, practice, and then mastery.

Eric specializes in helping people who want to be more thoughtful and intentional about their career path choices through franchise ownership, but don’t know where to start. He firmly believes that when people reflect back on their lives, they often regret the risks they didn’t take as opposed to the ones they did. If you’re considering using your time and skills toward a more meaningful purpose and would like professional guidance to identify franchises that are a great fit for you, call or email Eric at 801-647-4837 or

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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