Brendon Pierson
Brendon Pierson
Wall, NJ
(732) 681-4800
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Brendon Pierson

Brendon Pierson has been a business owner for the past 27 years. His philosophy is to provide outstanding customer service, engage in proactive candidate communication and to provide consistent quality work. He believes companies should exist to provide a service or product for which there is a great need, provide jobs to the local community, and provide the owner with a means to achieve his financial goals. Brendon has experience as a franchisee, as a franchisor and as an advisor to many multi-unit franchise owners. He has extensive expertise in advising clients in all aspects of franchising: operations, sales, management, site selection, financing and strategic growth.

Brendon has been involved with businesses throughout his entire financial career. After graduating from Fordham University, he began his career working in big 4 accounting. He is a CPA, CFP, and a Personal Financial Specialist. He established his own CPA firm after gaining experience at Arthur Young, Chemical Bank and private accounting firms. He has spent many years guiding his clients to become independent business owners, with their focus on their financial goals.

He will share his business acumen with people looking to find a franchise that matches their life goals. His belief in “Get the right people on the bus and in the right seat” (Jim Collins) will help you determine what the appropriate business is for your future. Brendon offers a thorough approach to potential franchisees in their search for a business, and he enjoys sharing his considerable business knowledge with his candidates.

Brendon and his wife Peggy share time between New Jersey and Florida. He is an avid golfer, and enjoys both the mental and physical aspects of the game. Brendon can be reached at 732-681-4800 or at

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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