Bob Schmellick
Bob Schmellick
Boise, ID
(866) 552-1900
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Bob Schmellick

Bob Schmellick’s 40 plus years in franchising have given him a wealth of experience that he will put to work for you. In working with Bob and FranChoice, you are making the right decision to solicit advice while navigating the waters of becoming a business owner. You want to make the most of your investment, in terms of both time and finances. When making this kind of investment, it makes sense to work with someone with specialized knowledge. Bob Schmellick has worked with a variety of franchisors in various industries, including a wide selection of business models, from multi-million dollar concepts to ones requiring a few thousand dollars. He will draw from his many experiences to help build your future.

Bob has vast experience which includes hospitality (Choice Hotels), fast food, printing, real estate (Century 21), dry cleaning, and other service businesses. Bob has experience in franchise operations, real estate and the sales side, (helping people to understand what skill sets it will take to be a successful franchise owner) has help hundreds of candidates become successful franchise business owners. Bob has also been a franchisor and he understands what is needed to get the new franchise owner up, running and profitable so they can realize their dream.

If you are trying to decide which business is the right one for you, this can be a daunting task; most people do not have years to research the thousands of different franchise opportunities, or can afford to make a mistake by buying the wrong one. That is why it is a smart choice to get advice from someone who has been in the business for many years and can put that experience to work for you. Because Bob has been a consultant, business developer and owner gives him the depth of knowledge to guide you in what to ask the franchisor, what to ask yourself and what to look for when reviewing franchise documents. When you have made the decision to pursue buying a business, it is reassuring to have someone knowledgeable and unbiased, to discuss the process of discovering the right business for you. True success is the only thing that you cannot have unless you have offered it to others. Bob believes the best way to have personal success is to see that the people that he works with achieve success for themselves.

Bob lives in beautiful Boise, Idaho with his family. To discuss your goals and dreams, and take action toward making them come true, you can reach Bob at or by calling him toll-free at (866) 552-1900.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

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