Bob Johnson
Bob Johnson
Oceanside, CA
(732) 513-7005
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Bob Johnson

“During the last three months that Bob has been working with me, I have come to rely on his professionalism, business expertise, broad experience in the franchising field, and his integrity. He is more coach and mentor than a franchise advisor – he’s been there! You’re in safe hands with Bob!”

Bob has over 30 years of entrepreneurship and franchise development experience, both as a franchisee and master franchisor. He has positioned himself well to guide people toward their optimum business opportunity. His extensive entrepreneurial background and expertise in working with numerous franchise concepts helps ensure that candidates receive highly qualified, seasoned advice.

Bob built a successful ServiceMaster residential/commercial cleaning franchise with 225 full and part-time employees. Bob and his wife Jean developed a 50-unit master franchise business for ServiceMaster in the New York/Long Island, northern New Jersey and eastern Pennsylvania markets with service revenue approaching $10 million.

Bob’s career has also included positions in franchise sales for The Lawn Doctor Company, as a regional director with Decorating Den, and he also participated in the management of a local remodeling company.

Bobs’ focus as a senior FranChoice consultant is to provide the best possible advice to career transitioning executives and those seeking alternatives to traditional employment. Bob helps individuals make career decisions on their own terms.

A recent new franchisee said, “Bob proved to be an amazing resource as I evaluated my goals and assessed career options. He speaks from real-life experiences and truly understands what it takes to be successful as a franchisee. If you are considering “joining the path of the 1 percent” – you need to work with Bob Johnson.”

Bob can be reached at or at 732-513-7005.

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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