Bill Grody
Bill Grody
Boxford, MA
(978) 406-3550
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Bill Grody

Bill brings his unique, extensive and highly successful business background to assist each of his franchise candidates at FranChoice. He will work diligently with you to find your perfect franchise match, enabling you to realize your goal of owning and growing your own business through franchising. Most importantly, throughout this process Bill will listen to your needs, goals, and aspirations in order to provide you with the very best personalized attention and Free Executive Search, Placement & Consulting services available… all paid by the franchise companies and not by you, just as with any other Executive Search or Placement firm. Bill’s professional services won’t add a cent to your investment level or purchase price.

In 1978 at the age of 25, Bill created his own retail/manufacturing/ distribution/advertising/marketing start-up eyewear business called America’s Best Contacts & Eyeglasses, growing it to more than $100 million in annual sales. Employing approximately 1550 people in 25 states, he opened 125+ stores serving millions of customers. Bill sold the company for $24 million in 1990 while continuing to run it as Chairman, CEO & President. He bought it back for $40 million in 1993 and then sold it again in its entirety in 1997 for $50 million. Bill was involved in every aspect of his business. He understands as only one who has gone through such growth can, all that is involved with new businesses: going from 1 store to 2 to 4 and beyond. Bill has dealt with every imaginable aspect of business (and some unimaginable) providing him with a unique understanding about opening and growing new businesses. Bill’s been asked back from time to time as a Consultant for the company which has grown to about 500 locations in 40+ states.

Subsequent to his final sale of the business and in addition to choosing to spend valuable time with his family while volunteering in his community, Bill served as a Business Consultant on a variety of projects with various investment and private equity firms, as well as serving on Advisory/Boards of Directors. He advised individuals and institutional investors whether to purchase particular businesses, how to improve a business’s operations, profitability, customer service, etc.. As you evaluate select franchise opportunities to own your own business, Bill’s experience will be enormously helpful to you.

Bill and FranChoice are a perfect match for all involved. He shares your entrepreneurial spirit. He will assist you throughout this process as you investigate and evaluate select business opportunities in your franchise search.

And speaking of perfect matches, Bill lives with his wife of 30 years. They have two grown children… by far their proudest achievements for which Bill says they “accept only partial credit”. Contact Bill directly at or (978) 406-3550.

BTW, Bill’s just a regular guy who can’t wait to hear from you so he can help you enjoy the American Dream just as he has… a dream that’s still very much alive and well through franchising!

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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