Bill Grody
Bill Grody
Boxford, MA
(978) 406-3550
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Bill Grody

Bill brings his extensive and highly successful business background to assist you. His unique experience will help you find a great franchise that’s right for you. Most importantly, throughout this process Bill will listen to what’s important to you, what your goals and aspirations are, in order to provide you with his very best personalized attention.

All of FranChoice’s and Bill’s professional services are free for you. We’re paid by the franchise companies upon placements. Our expert assistance does not add one cent to your investment level or purchase price.

When Bill was 25 he started his own retail, manufacturing, distribution, advertising, marketing, healthcare-related start-up eyewear business called America’s Best Contacts & Eyeglasses. As he grew his company, he opened more than 100 stores with the help and dedication of more than 1550 employees and 150 eye doctors in 25 states. Eventually, annual sales well exceeded $100 million as America’s Best became one of the best known brands in the country serving millions of customers.

As was reported at the time, Bill sold the company for $24 million in 1990. He bought it back for $40 million in 1993, and then sold it again in 1997 for $50 million. He continued running the company that entire time, from its beginning in 1978 through his decision for its final sale under his leadership as Chairman & CEO, allowing him to embark upon new challenges and chapters in his life and career.

Bill understands everything that’s involved with new businesses. What it’s like starting out, going from 1 store to 2 to 4 and beyond. Bill has dealt with every imaginable aspect of business (and some unimaginable), providing him with a rare understanding about opening and growing new businesses.

After his final sale of his business, Bill chose to spend valuable time with his family while volunteering in his community. He started his own consulting firm and assisted various investment and private equity firms, as well as serving on Advisory/Boards of Directors. He advised individuals and institutional investors whether to purchase particular businesses, how to improve a business’s operations, and profitability, etc. Occasionally, he even provided some requested advice for America’s Best at various stages of its continued growth.

Having now been associated for many years with FranChoice, you, Bill and FranChoice are a perfect match. We all share your entrepreneurial spirit. Bill will assist you throughout this process as you investigate and evaluate select business opportunities in your franchise search. And throughout, Bill’s experience, knowledge, professionalism and dedication will help you enormously in your investigative and decision-making process.

Bill lives with his wife of 35 years. They have two grown children… by far their proudest achievements for which Bill & Shelley say that they “accept only partial credit”.

For more information, checkout Bill’s personal franchise website at or contact Bill directly by email, phone or text.

Why shouldn’t you enjoy the American Dream as Bill and so many thousands of other people just like you have… it’s a dream that’s still very much alive and well and attainable through franchising!

Who We Are

Founded in 2000 by Jeff Elgin, FranChoice is the premier franchise consulting company in the United States.  FranChoice matches would-be entrepreneurs with a franchise opportunity that best matches their needs, skills and interests.  Our Mission Statement is “Helping People Realize Their Dreams” and our consultants are the best in the industry at helping people find the perfect business for them.

What we do

FranChoice helps people realize their dreams of business ownership. People come to us who are interested in becoming a franchise owner but don’t know where to start.  Sometimes our candidates have tried to do their own research, and have become overwhelmed by it and are looking for expert guidance.  There are thousands of franchise companies in existence and trying to find the perfect fit can be confusing and frustrating.  That’s where our industry expert consultants come in.

How We Do It

We get to know our candidates and take them through a very thorough consultation process.  Our consultants gain an in-depth understanding of the candidate’s goals for business ownership, their desired role in the business and all kinds of details relating to the characteristics the business must have to meet their needs.

Free Consultation

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