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Some people who consider becoming a franchise owner miss out on the opportunity because they let anxiety overtake them. In fact, fear of failure is the factor most likely to prevent a potential franchise buyer from moving ahead with a franchise purchase.
It's true that buying a franchise is one of the biggest decisions you will ever make. But keep this in mind: feeling fear is not only normal, it's entirely appropriate when it comes to a life-changing decision. The only problem with fear is when you allow it to stop you from making making a well-informed, well-considered decision to improve your life.
What to ask yourself
Ask yourself this question when anxiety crops up during the decision-making process:
Are my doubts caused by lack of information?
It's easy to tackle doubts due to lack of information. The first step is to make a list of all the questions you have. Then proceed to finding the answers. If becoming a franchise owner is the decision you're struggling with, a FranChoice consultant can help you find the answers you need.
Feel the fear but don't let it stall your process
Fear can derail you in many ways. One common result is the decision to make no decision. Although this helps you avoid the fear, you may miss out on the chance to make the life change you've been striving toward.
A better approach is to prepare yourself to feel the fear, because it's an important part of the franchise investigation process. Most of us feel fear in unfamiliar situations. And if you push it away instead of moving through it, you're simply putting the fear aside for later. The only way to conquer it is to take action, and to challenge it with rational thinking, logic, and solid research.
If you've done your homework and found the franchise opportunity you've always dreamed of, you're in a good position to make an informed decision. Feel the fear but don't let it overcome you or cause you to miss out. Take that energy and convert it to fuel that powers you through. And if you're bogged down in information or lacking answers you need in order to make a decision, contact a FranChoice consultant. He or she can help you get through your list of questions expertly and efficiently and move toward the future of your dreams.
Buying a franchise business can be like going on a road trip. And anyone who has ever taken a long car trip with small kids is familiar with the question: “are we there yet?” It is usually posed in a frustrated voice — because kids don’t care about the journey, they just want to get to the destination. Well, we can’t blame them, can we? After all, who among us had any patience at that age?
In many ways, we face this same dynamic with people interesting in buying a franchise business. Once someone decides they want to grab their piece of the American Dream by owning and operating a franchise business, they want it to happen NOW. The frustration that some people experience is due to the nature of the process. There are some time-consuming steps that must be taken before the business is ready to open, and rushing these steps can be a bad and/or expensive idea.
So, how do you get “there,” and how do you get there NOW?
Well, you don’t. At least not in the way you might have originally thought when first contemplating buying a franchise.
If you started your franchise investigation process with the feeling that you wanted to get there NOW, you’re not alone. We call this stage in the process “searching for the new world.” Just like Columbus, you set out on a journey into the unknown, as you look for a franchise that’s right for you. Perhaps you start out focusing on some product or service that appeals to you (which we’ll call the “widget”). You start researching franchises that provide the widget. And you find a wealth of information — so much that you find it difficult to organize or sort through it. Then you decide to contact individual companies that seem like they might suit you based on the widget they offer.
Columbus never found Asia (his destination), but he did finally find land because he persisted in heading in one direction. However, you find your “boat” sailing in circles. Without clear direction or focus, it’s hard to move in any one direction. What’s the answer?
Contact FranChoice to help you sail toward your destination. Your journey with FranChoice may take you to places you’ve never dreamed of, but you’re certain to find land. And we’ll help you find it using our proven process, to make sure you are conducting your investigation efficiently and thoroughly.
If your idea of “arriving at land” means
-Having time to spend with your family
-Achieving a lifestyle that allows you to do the things you’ve always dreamed of doing
-Finally obtaining the financial stability and comfort you’re seeking
… then FranChoice is your answer. If you want some valuable, free assistance in finding your way, the right way, to buying a franchise business, let us help. We look forward to helping you arrive in your New World.
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