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So-Called “Dirty Jobs”: Recession-Proof Franchises in Disguise?

By FranChoice Blog | Nov 14, 2018

recession-proof franchises

When investigating business opportunities, it can often be a wise move to look for recession-proof franchises. Will the company do well even in challenging times? You may be surprised to learn that there are many recession-proof franchises that people consider “dirty jobs” to avoid. Their loss can be your gain! These businesses prosper even in a tough economy because there are some tasks that people are just unlikely to do for themselves. These opportunities frequently boast high margins, strong and consistent demand, and low competition. That’s a sure recipe for success in any business climate.

Few if any of these recession-proof franchises actually require the owner to get their hands dirty. The franchisee will typically hire people to do the work so that s/he can focus on marketing and administrative aspects of the business. Here are four fantastic “dirty jobs” to consider:

Restoration Services

These recession-proof franchises are perennial favorites for two reasons. First, the problems they address exist regardless of the state of the economy. Fires burn and cause smoke damage, pipes burst and flood basements, and sewers back up. These (unfortunate) events provide a steady stream of work for restoration companies even in a tough economy. Second, the cost of restoration is usually paid for by insurance companies. It doesn’t matter whether the homeowner is thriving at work or out of a job, as long as they’re insured. The insurer is usually the one authorizing and paying for the work. It may not be pretty to address these disasters, but it can be lucrative!

Cleaning Duct Work

Residential and commercial properties tend to have extensive duct work, sheet metal, and piping running through walls and ceilings. Whether they exist to move air for heating and cooling, vent dryers and other appliances, or facilitate wiring, ducts can be magnets for dust, dirt, and dead critters. They require semi-regular cleaning to manage air quality and prevent the accumulation of pollutants and allergens. Though duct-cleaning equipment isn’t terribly expensive, it is more of an investment than the typical homeowner or landlord is likely to make. This type of business usually brings in recurring income as customers will contract for regular periodic maintenance after an initial deep cleaning.

Commercial Janitorial Services

Because all commercial office buildings need to be cleaned on a regular basis, we can include janitorial services on our list of recession-proof franchises. Landlords usually contract out this service for an entire building and include the expense when calculating the maintenance costs in each lease. While a large portion of providers may be local “mom and pop” shops, as many as 30% of all contracts turn over annually. This type of business is likely to require only a relatively small investment by the franchisee, who usually performs the cleaning along with some helpers. Or it can be a fantastic executive opportunity for a master license franchisee who contracts to develop a larger area. The cleaning is typically superficial (empty the wastebaskets and vacuum), so it’s quick and easy to accomplish. You rarely even need to get your hands dirty!

Junk Removal

Regardless of the state of the economy, people will always have things they need to get rid of. Whether it’s an old couch, a dead refrigerator, or a roll of dingy carpet, there are some things best left to a professional with a truck. Junk hauling franchises have brought professionalism to this deeply fragmented industry. Unreliable and/or unorganized haulers running their businesses from rusty, old pickup trucks no longer dominate the industry. Many junk removal companies even appeal to “green” consumers because they maximize the recycling aspect of their work.

 

These are just a few examples of “dirty jobs” that could be reliable, safe opportunities in disguise. Take the time you need to make sure you find a franchise that thrives even in tough times. That way, you’ll be comfortable regardless of the state of the economy.

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FDD Item 19: Earnings Information

By FranChoice Blog | Nov 7, 2018

Item 19

When researching franchise opportunities, it’s important to examine Item 19 in a franchisor’s Franchise Disclosure Document (FDD). Indeed, the first question most prospective franchisees ask a franchisor is, “How much money can I make in this business?” Since the U.S. Federal Trade Commission (FTC) passed the franchise compliance rules in 1979, some franchise companies may respond, “We can’t tell you because the FTC won’t allow us to.” Take heed because this statement is false and always has been.

FTC Regulations Govern the Disclosure of Financial Performance Information

Guidelines for the 1979 FTC regulations governing the sale of franchises specify that franchise companies may make “earnings claims” under certain conditions. The 2007 revised FTC rules contain a similar provision with different terminology. The FTC now refers to “earnings claims” as “financial performance representations.” Its regulations again specify that franchisors may make them under certain conditions. Notably, under the current rules, franchisors electing not to provide prospective franchisees with financial performance representations must make a specific disclosure. They must inform the candidate that the FTC does allow them to release this type of information as long as (a) there is a “reasonable basis” for it and (b) it is published in Item 19 of their Franchise Disclosure Document (FDD).

Why Wouldn’t a Franchisor Publish Item 19 Data?

A franchise company may make any financial representation as long as it complies with FTC rules, which aren’t very tough to meet. Most franchisors that publish an Item 19 disclosure provide basic sales revenue information, because they collect this data from their franchisees on royalty payment reports. Some franchisors go further and report on the basic cost of goods sold, because it is fairly easy to determine and usually consistent among franchisees. A smaller number of franchisors also specify typical expenses incurred by a unit, usually grouped into fairly broad categories (rent, labor, etc.). In this way, they produce a gross margin or cash flow type of report. A very small number of franchisors go so far as to provide a full profit and loss income statement (usually drawn from data on company-owned units).

Even though the FTC gives franchise companies a great deal of flexibility as to the financial performance data they provide to prospective franchisees, not all companies disclose this information. Why not? Below are five reasons why a franchise company might elect not to provide financial performance information

Reason 1: They are a new company and lack a sufficient track record.

In other words, they don’t yet have enough data for it be useful in showing a pattern or indicating how a typical unit will perform. Once they have a larger number of units operating for a longer period of time, their data will be more meaningful and they will be more likely to provide it. If a new company puts forward any financial figures, it may raise questions about whether or not there is a “reasonable basis” for the information. In order to comply with the FTC regulations, it is safer for them to hold back from publishing any earnings information.

Reason 2: They don’t want to invest time and effort in gathering the information.

Many franchise companies do not regularly collect specific financial information (especially as it pertains to operating expenses) from their franchisees. The company may believe that the performance of its existing units is not indicative of what a new franchisee will experience. It can be quite time consuming and/or expensive for a franchise company to collect this information if they are not already doing so for other purposes.

Reason 3: They have concerns about the accuracy of available data.

Even when a franchisor decides to make the effort to collect revenue and expense data from all franchisees, it’s possible their data may not be entirely accurate. Perhaps not all of the franchisees prepared their data accurately and/or in a uniform way. Or there could have been errors in the assembly of the data into a composite report. Any of these problems could result in data that might be challenged later as “misleading” and therefore become the basis for litigation. That is a risk all franchisors want to avoid.

Two reasons that will give you pause.

They have an excuse: their franchise attorney “told them not to.”  This excuse doesn’t work as well as it used to! Most of today’s franchise attorneys openly advocate for franchisors to include Item 19 in their FDD. They argue that the positives almost always outweigh any risks associated with the disclosure.

Their performance figures would not be attractive to potential franchisees. Ouch – this one obviously presents a problem. There is no way to know how often this is the reason franchisors decide not to publish an Item 19. You will have to uncover this circumstance yourself during your research.

What Conclusions Should You Draw?

If faced with an FDD that has no Item 19 information, you will need to figure out the reason the company didn’t publish this data. They may specify any of the above reasons, but it’s important to dig deeper and determine for yourself what you think is going on.

If you conclude that the company is not publishing an Item 19 because (a) they are too new or (b) the information would show that them in a bad light, you should immediately cross that company off your list. That’s the best way to minimize your risk.

If you think that they are not providing financial performance data because it is too hard for them to accurately gather it, you have the option of trying to get some information yourself. You could contact current franchisees and ask them about their unit’s performance. But take everything you hear with a “grain of salt” because if the franchisor wasn’t able to collect accurate data you will likely have some difficulty as well.

In any case, you will get a strong sense from the existing franchisees you visit with. When you don’t have Item 19 data to rely on, it’s safest to walk away from companies where you hear mixed or negative feedback. If the franchisees you visit with are happy and profitable and excited about their future, that is a strong indication that you have found a wonderful opportunity, even without Item 19 data to consult.

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