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Archive for March 2018

Evaluating a Mandatory Marketing Program

A franchisor’s mandatory marketing program can offer its franchisees many benefits. However, the very nature of this type of program can cause conflict in the franchisor/franchisee relationship. The fact that the fund is mandatory, requiring franchisees to contribute either a fixed amount or a percentage of gross sales, is not usually the perceived problem. Mandatory funds are…

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Franchise Resale: Should You Buy an Existing Franchise Unit?

Considering franchise ownership? If you’re truly looking to hit the ground running, you might want to consider looking at a franchise resale. Here’s are some things to consider when evaluating an existing franchise operation. Questions to Ask First, evaluate the franchisor. Examine the FDD. Talk to the corporate staff. Conduct due diligence by speaking with existing…

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