Find the Perfect Biz

Looking to buy a franchise?  This company is a matchmaking service for buyers and sellers.

It’s one of the franchise industry’s biggest challenges. 

Thousands of franchisors have invested in top-notch training programs and extensive franchise systems to eliminate risk and build profitability.  But, this alone has not been enough to realize expansion goals.

Franchisors have also been forced to invest heavily in sales development strategies to generate just a handful of new franchisees per year.  Now, there’s an alternative to this expensive, time-consuming process.

FranChoice is a new network of Independent Consultants that provides pre-screened, high-quality leads to selected franchisors across the country.  Combining traditional methods of lead generation with the power of the Internet, FranChoice taps the millions of would-be entrepreneurs and matches them with franchise opportunities that fit their personal ambitions and interests.

The FranChoice service is completely free to a prospect and the franchisor only pays FranChoice a fee once a prospect becomes an official franchisee.

“It’s amazing how many franchisors develop a wonderful franchise system and find themselves unable to meet growth goals; while so many people dream of being in business for themselves, but don’t know where to start,” says Jeff Elgin, President of FranChoice.  “That’s where our expertise comes in.”

Elgin has served as a senior executive with three franchise companies, most recently growing Great Clips, Inc., by more than 1,000 units in seven years.

“I have formed a network of consultants, each averaging 20 years of franchise executive experience with a variety of national franchise companies.  Many have also been franchisees and bring this valuable experience to bear with their clients.  That represents tremendous credibility to a client making a life-changing decision.”

Elgin, who has also served on the Board of Directors of two multi-national franchise companies and has extensive franchise consulting experience, further notes that, “franchisors who receive a referral from FranChoice know they are getting a prospect who has been pre-screened to fit financial and skill requirements, and is serious about taking the next steps.”

When a prospective franchisee first approaches FranChoice, they fill out an extensive questionnaire that provides FranChoice consultants with a pool of information about their goals and desires in relation to the numerous franchise opportunities available.  The consultants combine this information with their industry knowledge to start developing a profile for the prospect.

Next, FranChoice arranges a consultation meeting to explore the prospective franchisee’s answers in more detail and develop a final model to help them evaluate franchise business opportunities.  “The model identifies the characteristics they feel are important, and offers a simple mechanism for determining if these factors are present in the companies they want to investigate,” Elgin says.  “We provide the tools necessary to make educated choices.”

FranChoice pre-screens hundreds of franchise opportunities to determine a select few that represent successful and dynamic businesses for their clients.  Using the model they develop with the prospect, the FranChoice consultant will identify a franchise opportunity that matches their profile and provide a brief synopsis of the company.  If there is an interest, a referral is made to the franchisor and the investigation process is started.

“Unlike other networks, our involvement does not end with the referral,” Elgin says.  “Our consultants have developed a rapport with the prospect and will continue to act as a credible resource in their decision-making process.

“In addition, the franchisor will use the FranChoice consultant to act as a liaison in the investigation process.  We help facilitate communication and ultimately help move the process to conclusion.”

Elgin and his network of consultants strongly believe that FranChoice is the franchise industry’s key to future success.  “Franchisors need to know if prospects have the financial resources, skills and temperament to be successful in their system,” Elgin said.

“The prospect wants to know if the lifestyle and work characteristics of a successful franchisee would appeal to them.  FranChoice helps the franchisor and franchisee discover those answers, which are crucial for a successful relationship, and ultimately, an increased bottom line for both parties.”