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Owning a Home-Based Franchise

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Weigh the Benefits and Challenges for Yourself

It’s raining outside and you’re late for a meeting. You’ve lost one of your shoes and the dog needs to be let out. This is when you think, “Wouldn’t it be great to work from home! I could call the client wearing my bathrobe and avoid traffic, long commutes, high gas prices and dry cleaning bills.” Is this just a fantasy? No! There are a number of home-based franchise opportunities available that will give you the freedom to call every day “casual Friday” and let you water your lawn while pitching your product. Although this may be the perfect opportunity for some people, it’s not for everyone. To see if it’s right for you, read on.

Motivation vs. Distractions

What motivates you? If you get up in the morning raring to go and keep a list of your goals over your desk, you can probably succeed in a home-based business. If your main motivation for going to work is so that you don’t get fired, you’re probably the wrong type of person to work from home.

Owning your own home-based business can be a great way to make a living. But you have to be productive when you are at home. If you’re easily distracted by activities happening around you – kids, spouse, the mail, home projects waiting to be started – you won’t be putting in quality time from a home office. You may miss the camaraderie of co-workers and the feeling of being part of a team. As much as you like to be autonomous, you may be the type of person who needs a supervisor lurking nearby to really do your best work.

Of course not all home-based businesses are about isolation. Some franchises allow you to office from home but require you to be involved in the community and spend a great deal of time making face-to-face calls on clients. In other business models you will be managing a team of technicians who call on customers.

When you own your own business, you are in control – of the hours you work but also of the level of income you will earn. Generally speaking, the harder you work the more you will make – something that cannot be said of corporate America !

Organization or Bust!

The successful home-based business owner will usually be someone very organized. Since you’ll most likely be in charge of answering your own phones and doing your own filing, the more organized you are, the easier it will be for you to home-office. Besides keeping up with the day-to-day task of appointment setting, billing, accounts payable, etc., you will also need to set your own goals and then work to make those goals a reality.

Let’s say you have a goal of reaching 100 clients by the end of the first six months. How do you go about achieving this goal? Do you advertise on the radio? Do you make cold calls by phone? Do you visit potential clients in person? As the business owner, your success is very personal but so is any failure to achieve your goals. You have to be able to make and plan and then follow through. If your plan isn’t succeeding, you have to be able to switch to a new plan. This takes both organization and motivation.

Oh, Ye Wearer of Many Hats

Remember that being your own boss means that you are also your own employee. In a home-based business you are usually everything from president to file clerk. You pay the bills, place the orders, solve customer’s problems, and become the marketing expert. If your computer isn’t working, you have to fix it or contact an outside source to do it for you. If you quote a customer the wrong price, you are the one who suffers the shortfall.

You’ll find general business experience very useful to a home-based business. Did you start your career in the proverbial mail room? Great, because you’ll be in charge of that, too! If you like variety, a home-based business may suit you to a tee but if there are some jobs you just can’t stand, you’ll either have to hire an extra employee to do that job or stick with another type of business. Just how many employees can you fit into your 10 X 10 foot home office?

Ah, But the Benefits!

Home officing works well for a number of franchising models, particularly those that require few if any internal employees and where your clients don’t come to you. While there are some challenges to working from home, there are also a number of benefits. The most obvious ones have been mentioned – you avoid commuting in rush hour traffic, you won’t have a business wardrobe to maintain, and you can multitask by letting in the plumber while you update your call log.

The other benefit is cost. If you don’t need the expense of maintaining a storefront retail space or even a space in an office building, your savings will be enormous. Many franchise businesses will allow you to start from a home office and then transition to an outside office as your business grows.

For those working part-time or for someone who wants to start a side business while either working outside the home or while raising a family, a home-based business can be ideal. It allows you to grow at your own pace, while keeping your expenses manageable.

The franchise fee for home-based businesses are also often less than other types of businesses. When you add that to your savings from not needing an outside office space or extra employees, you can see the financial advantages of owning a home-based business.

But Does Working at Home Fit Your Style?

There’s no question that working from a home office can allow you freedom, independence and great cost savings over maintaining your business in an outside office space. But it won’t work for you if you don’t work. If the distractions of being home are too tempting or if lack of interaction with others makes you feel isolated, you won’t be focused on your business and your business won’t be making you the nice income you’ve dreamed about.

One independent business consultant we know espouses the BIC theory, or “Butt in Chair.” During working hours, he makes sure he’s in his office, in his chair, making the calls and handling the necessary paperwork. He sets his goal high and then works hard to achieve them. He puts in a full work day and has eliminated distractions as much as is possible. He is able to focus totally on his business and follows the program and guidelines of his business. He doesn’t try to change the business and he doesn’t waste time trying to dream up other ways of doing the mundane tasks. He is wildly successful.

Before you commit to a home-based franchise, do a thorough self-evaluation of your work style to see if a home office will be right for you. If you can set goals and follow through with them and you’re good at self-management a nd very organized, a home-based franchise could be an ideal situation. If, however, you require outside stimulation to feel productive and are easily distracted from a boring task, you would probably languish in a home office situation.

Consider your strengths, skills and business style before beginning your search for a franchise opportunity and you will have an easier time finding just the right business to buy.

TYPES OF HOME-BASED FRANCHISE BUSINESSES

Home based franchises usually provide cost savings to the owner because they do not require a brick and mortar structure, large inventory or an extensive staff.

  • Education – There are types of franchises where you go in to schools or community centers to teach a variety of classes. The focus may be on computer technology or art or advanced math – usually something that is not covered in the usual school curriculum. As the business owner, you call on local school district officials to set up the classes and you have full-time or part-time teachers on staff who teach the classes.
  • Service – Many service franchises can be run from a home office. There are numerous businesses in this sector, providing such services as lawn care, window coverings, dog bathing, cleaning, mosquito spraying or handyman services. You customers may be residential or business or both. You will often have technicians on staff that handle the work while you take care of marketing, billing and appointment setting.
  • Business Consulting – The role of a consultant adapts particularly well to the home office model. You can communicate with your clients via phone and computer and can rent a space for face to face meetings on an as needed basis.
  • Retail – There are also retail businesses, selling to both consumers and businesses, that operate out of a home office. The owner may provide a product from a kiosk or cart or sell items by mail or over the internet. Inventory is generally limited or is stored in a warehouse.

 







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