WILD BIRD CENTERS OF AMERICA - FDD UFOC ITEM 1 Detail

THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES

To simplify the language in this disclosure document, "WBCA", "we" or "us" means Wild Bird Centers of America, Inc., the franchisor. "You" means the person who buys the franchise. If you are a corporation, partnership, limited liability company or other entity, "you" includes your owners.

WBCA is a Maryland corporation that was incorporated on January 30, 1986. We do business under our corporate name, and under the trademark "Wild Bird Center" and associated logo. Our principal place of business is 7370 MacArthur Boulevard, Glen Echo, Maryland 20812. Our agent for service of process in this state is, if applicable, disclosed on Exhibit H. If your state is not listed on Exhibit H, we do not have an agent for service of process in your state, and service of process should be made on WBCA at our principal place of business.

We franchise the right to own and operate Wild Bird Centers. As of January 1, 2008, there were 78 franchised Wild Bird Center stores and 4 franchised Wild Bird Crossing stores. The Wild Bird Crossing franchise is described below.

A Wild Bird Center is a retail store which sells wild bird seed and other products of interest to wild bird enthusiasts and other customers, including bird feeders, bird-watching optical equipment, bird baths, nature books and audiotapes, and note cards, clothing, jewelry, gifts and other items with a wild bird, nature or garden motif. A Wild Bird Center provides numerous educational services to the public, often serving as a nature center in the private sector. It distributes without charge to its customers a newsletter, the "Wild Bird News", which includes news on wild birds and bird-feeding and bird-watching products. It sponsors seminars and workshops on topics of interest to birding enthusiasts and other nature lovers. Wild Bird Center franchisees, employees and associates conduct bird-watching nature walks.

The market for products sold by Wild Bird Centers is well developed and expanding. United States Fish and Wildlife Service studies indicate that a large percentage of the U.S. population watches and feeds wild birds. Wild Bird Centers'' sales are not seasonal, but there are monthly variations.

You will be competing with nature stores, optics stores and book stores, as well as other wild bird related specialty stores. Wild bird seed is available at many supermarkets, garden centers, hardware stores and discount stores.

We are not aware of any laws or regulations that are applicable to the Wild Bird Center business, except those laws and regulations that are applicable to retail businesses generally.

We began offering franchises for Wild Bird Centers in September 1989. From June 1993 to July 2000, we also offered franchises for Wild Bird Crossings. A Wild Bird Crossing is a retail store, located in a smaller city or town, which sells the same products and provides many of the same educational services as a Wild Bird Center. Although we have stopped selling franchises for stores using the Wild Bird Crossing name, we continue to offer special terms for Wild Bird Center franchises located in smaller markets. See Item 6. We have offered all of our Wild Bird Crossing

franchisees the opportunity to convert their franchises to Wild Bird Center franchises. We will reimburse any franchisee who elects to convert his franchise for one half of the cost of changing the signage on and in his store.

We have not offered franchises of any description other than Wild Bird Center and Wild Bird Crossing franchises. WBCA was a new company when formed, and is not related to any predecessor company.

WBCA does not currently own or operate any Wild Bird Center or Wild Bird Crossing stores. WBCA operated a Wild Bird Center in Cabin John, Maryland, from our incorporation in January 1986 until October 1, 1994, when we transferred that store to Chick-A-DDD Enterprises, Inc., a newly-formed corporation with the same shareholders as WBCA. That Wild Bird Center was relocated to 10124 River Road, Potomac, Maryland in February 1997, and remained in that location until December 1998, when it was relocated to 6124 MacArthur Boulevard, Bethesda, Maryland, and transferred by Chick-A-DDD Enterprises, Inc. to Quack-Quack-Quack, Enterprises, Inc., described below. Chick-A-DDD Enterprises, Inc. operated a Wild Bird Center located at 261 Kentlands Boulevard, Gaithersburg, Maryland, from March 2002, when it repurchased that store from a franchisee of WBCA, to November 2004, when it sold that store to another franchisee. Chick-A-DDD Enterprises, Inc. previously operated that store from September 1995, when it purchased that store from a franchisee of WBCA, until April 1998, when it sold that store to another franchisee. Chick-A-DDD Enterprises, Inc. repurchased that store from that franchisee in March 2000 and operated it again until August 2000, when it sold that store to the franchisee from whom it repurchased that store in March 2002. In November 2003, Chick-A-DDD Enterprises, Inc. relocated that store to 12101 Damestown Road, Gaithersburg, Maryland. Chick-A-DDD Enterprises, Inc. opened a Wild Bird Center at 2576 Solomon''s Island Road, Annapolis, Maryland, in December 1995, and operated that store until May 1998, when it sold that store to a franchisee. Chick-A-DDD Enterprises, Inc. has not been engaged in any activities other than owning and operating the 3 Maryland Wild Bird Centers described above, and it has not offered franchises of any description.

Quack-Quack-Quack, Enterprises, Inc., a newly-formed corporation with the same shareholders as WBCA, acquired the Wild Bird Center located at 10124 River Road, Potomac, Maryland, in December 1998, and operated that Wild Bird Center until February 2006. Quack-Quack-Quack Enterprises, Inc. has not engaged in any activities other than owning and operating that Wild Bird Center, and it has not offered franchises of any description.

WBCA has only 1 affiliate other than Chick-A-DDD Enterprises, Inc. and Quack-Quack-Quack, Enterprises, Inc. Hoo-Hoo-Hoooooo Enterprises, Inc., a corporation with the same shareholders as WBCA, was formed in February 1996, to acquire and own our headquarters building in Glen Echo, Maryland. In August 1997, Hoo-Hoo-Hoooooo Enterprises, Inc. acquired another building, located at 6124 MacArthur Boulevard, Bethesda, Maryland, which was used to house the Wild Bird Center operated by Quack-Quack-Quack, Enterprises, Inc. until February 2006. Hoo-Hoo-Hoooooo Enterprises, Inc. has not engaged in any activity other than owning those 2 buildings. The principal business address of each of our affiliates, Chick-A-DDD Enterprises, Inc., Hoo-Hoo-Hoooooo Enterprises, Inc. and Quack-Quack-Quack Enterprises, Inc. is 7370 MacArthur Boulevard, Glen Echo, Maryland 20812.