ITEM 1
THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND
AFFILIATES
Vs
and its Affiliates and Predecessors
Vs Barbershop Franchise, LLC (sometimes referred to as
"V''s" or "we") is an Arizona limited liability company
organized on November 17, 2006. The only name under which we do business is V''s
Barbershop Franchise, LLC. Our website is located at www.vbarbershop.com. Our agents for
service of process are identified in Exhibit A.
We are in the business of granting franchises to
operate upscale men''s barbershops that provide high-quality haircuts,
old-fashioned shaves and men''s facial services in a uniquely masculine
environment .under the V''s Barbershop� service marks and trademarks. We began
offering franchises in March 2007. We are not engaged in any other business and
we do not directly operate businesses of the type being franchised. However,
our Affiliate (as defined below), V''s Ventures, Inc., an Arizona corporation
("V''s Ventures"), has operated V''s Barbershops� since November 1999
and presently operates three V''s Barbershops�. See Item 20.
In February 2007, our predecessor, V''s Franchising
Corporation, an Arizona corporation, sold to us all of its assets, including
assigning to us certain proprietary information and other intellectual property
and the franchise agreements that V''s Franchising Corporation had previously
executed with its franchisees. In addition, Vs Ventures assigned to us the V''s
Barbershop� service marks and trademarks and certain proprietary information
and other intellectual property. See Items 13 and 14. V''s Franchising
Corporation has not, and does not, operate businesses of the type being
franchised. V''s Franchising Corporation offered franchises of the type being
franchised between September 2005 and February 2007 and sold two franchises.
See Item 20.
We do not have any parents
(entities that that directly or indirectly control us). We do not have any
Affiliates (as defined below) that offer franchises in any line of business or
that provide products or services to our franchisees. Except as stated above,
we do not have any predecessors (persons from whom we acquired, directly or
indirectly, the major portion of our assets).
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* We have written this Franchise Disclosure Document
in "plain English" in order to comply with legal requirements. Any
differences between the language in this Franchise Disclosure Document
describing the terms, conditions or obligations under the Franchise Agreement
or any other agreement and the actual agreement is not intended to alter in
any way your or our rights or obligations under the particular agreement.
For purposes of this Franchise Disclosure Document,
the term "Affiliate" means any person or entity controlling,
controlled by or under common control with another person or entity. Our
Affiliates include, among other persons, our shareholders, directors,
officers, employees, representatives and agents. Your Affiliates include,
among other persons, your Principals, managers and employees.
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Except
as stated above, neither V''s nor V''s Ventures or V''s Franchising Corporation
has offered, or currently offers, any franchise in any other line of business.
The principal business address of Vs, V''s Ventures and Vs Franchising
Corporation is 4801 E. Indian School Road, Suite 3, Phoenix, Arizona 85018.
The franchisee (sometimes referred to as the
"Franchisee" or "you") will operate a V''s Barbershop� (the
"Franchised Business"). V''s Barbershops� are upscale men''s
barbershops that provide high-quality haircuts, old-fashioned shaves and men''s
facial services in a uniquely masculine environment under the V''s Barbershop�
service marks and trademarks. Catering to men and their sons, V''s Barbershops�
combine the best of the traditional neighborhood barbershop with modern
professional services, updated venue amenities and sophisticated operational
practices.
Although the market for hair care is mature, the
market for barbershops is developing. Competition comes primarily from
"mom and pop" barbershops that have operated for many years and chain
beauty salons catering to women, but serving men as well. Other competitors
fall within the relatively new concept of sports-themed, low-priced barbershops.
In addition, there are other upscale men''s barbershops, also a relatively new
concept, most of which differ from V''s Barbershops� in various respects. Some
of your competitors may include V''s Barbershops� operated by V''s Ventures or
V''s other franchisees. See Item 12.
There are state and local laws, regulations and
ordinances applicable to the operation and management of a barbershop,
including barber, hairstylist, cosmetologist, management and barbershop
licensing and operational requirements. You are advised to investigate the
laws, regulations and ordinances applicable to your V''s Barbershop�.
Information regarding the licensing and operational requirements in California can be obtained by contacting the California State Board of Barbering and
Cosmetology by telephone at (800) 952-5210 or from its website located at www.barbercosmo.ca.gov. Information
regarding the licensing and operational requirements in other states can be
obtained by contacting the appropriate regulatory agencies in those states.
