THE FRANCHISOR, tfS-AND ANY
PARENTS. PREDECESSORS AND AFFILIATES
Franchisor
To simplify the language in this Offering
CiroularDisclosure Document, "we" "our"
"us" and "TMI" mean The Maids International, Inc., the
franchisor. "You" means the person, persons or entity who buys a
franchise, including the entity''s owners. On October 9, 1979, we were
incorporated in the State of Nebraska. We do business under the name "The
Maids�." Our offices are at 4820 Dodge Street, Omaha, Nebraska 68132. Ourwebsiteiswww.maids.com. We have
no predecessors or affiliates. We are engaged in no business activities
other than franchising the right to own and operate The Maids� household
maintenance and home services businesses and operating company owned The Maids�
stores.
Our agents for service of
process are disclosed on Exhibit L to this Offering CircularDisclosure
Document.
Franchised Business
We grant the personal right and license to establish
and operate a The Maids� household maintenance and home services business
("The Maids Business"), Under the terms of the Franchise Agreement
(which is attached as Exhibit E), you will operate your The Maids� Business
within a prescribed territory. The Maids� Businesses provide efficient
household cleaning services for people who lack the time or desire to clean
their home on a regular basis.
Characteristics that
distinguish The Maids� Businesses and our franchise system include:
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THE
MAIDS� Training. Our training is intensive and comprehensive. It includes: up
to 35 days of Business Ste&fSet-Up Training; up to 6-9
days of Corporate Training; up to 3^4 days of On-Site Training and continuous
consulting and coaching thereafter.
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Ongoing
Support. We assign a franchise business coach to provide you with the counsel,
support, guidance, and assistance to help you grow your business.
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THE
MAIDS� Team Cleaning Approach. Our studies have shown that our 4-person team
cleaning improves profitability and efficiency.
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Software.
We use software that was designed specifically to improve the total management
of your franchise. It allows you to efficiently; manage customers; manage
employees, provide quick and accurate customer estimates; schedule the day,
week and month for your entire company; optimize routing for maximum return on
labor; generate payroll; track revenue and costs; and plan and monitor advertising
and marketing.
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Equipment
and Supplies. Our equipment and supplies are top quality, the most advanced in
the industry. The backpack vacuum uses an exclusive four stage micro-filtration
system that captures contaminates as small as l/21ffb the diameter
of the human hair. Our environmentally friendly line of cleaning products are
highly effective.
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Marketing
Support. We will show you how to market your business.
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Market
Area. We will work with you to customize your Designated Market Area.
We have been franchising The Maids� Businesses since
November 1980. As of September 30, 20062007, there were a total of 9491.053
Franchise Territories. A total of 443166 franchisees licensed and operated 9201,027
of the 9491,053 Franchise Territories. We operated the remaining 2926 Franchise Territories. Except as described below, we have not offered franchises in any
other line of business.
In addition to the 9491.053 Franchise Territories, 7 Regional or Master Franchises exist. The Regional and Master
Franchises are businesses that market and service, on our behalf, The Maids�
Businesses located, or to be located, within a geographical area specified by
the applicable regional or master agreement. If your franchise is or will be
located in one of these geographic areas, the applicable Regional or Master
Franchisee will provide some of the services due from us. We have not offered
Regional or Master Franchises since 1994.
Competition and Government
Regulations
You will compete with national and local businesses
offering the same or similar cleaning services. The market for residential
cleaning services is developed in some major cities, but remains undeveloped in
many areas. Even in developed markets, we believe our concept is different from
the standard cleaning service in terms of the services and products offered.
We know of no governmental regulations which
specifically govern the household maintenance and cleaning service industry,
but you are subject to laws and regulations that apply to businesses generally,
suoh as OSHA including immigration and employment laws. We are
not aware of any environmental regulations applicable to the household cleaning
supplies used in your The Maids� Business. We strongly encourage you to
investigate the laws and regulations that may apply to your business.
