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SHELF GENIE - FDD UFOC ITEM 2 Detail

Item 2

BUSINESS EXPERIENCE Chief Executive Officer and Co-Founder; Paiae Allan Young Jr.

Allan has been the Chief Executive Officer of SHELFGENIE since its formation on November 29, 2007. Since April 2007, Allan has been the Chief Executive Officer of Cabinet Essentials Group, LLC in Richmond, Virginia. From November 2006 through March 2007, Allan was the Vice President of Strategic Development for G-0 Manufacturing, L.L.C. {the predecessor of Manufacturing) in Richmond, Virginia. From March 2006 through October 2006, Allan deployed as an Operations Officer in the United States Army. He resigned his commission and his rank upon resignation was Major. From July 2005 through October 2006, Allan was President of the Virginia Business Company in Richmond, Virginia. From November 2003 through June 2005, Allan was President of Pureatech of the MidAtlantic, LLC in Richmond, Virginia.

President and Co-Founder: Barry J. Falcon

Barry has been the President of SHELFGENIE since its formation on November 29, 2007. Since November 2006, Barry has been the Managing Partner of Team Falcon, LLC in Marietta, Georgia. From April 2004 through November 2006, Team Falcon, LLC owned a Velocity Sports Performance franchise in Peachtree City, Georgia. From 1999 through 2004, Barry was an independent business advisor for Team Falcon, LLC, in Atlanta, Georgia assisting companies throughout the United States.

Director of Franchise Development: Michael Pollock

Michael has been the Director of Franchise Development of SHELFGENIE since March 2008. Since February of 2007, Michael has been the Senior Development Consultant of Franchise Dynamics, LLC in Homewood, Illinois. From January 2003 through June 2007, Michael was a Franchise Advisor for E-Authority Inc., in McKinney, Texas. In his position with E-Authority Inc. Michael was affiliated with The Entrepreneur Authority. In this capacity, he chaired The Entrepreneur Authority''s Franchise Review Committee which determined which franchisees it would represent.

President and Managing Member of Franchise Dynamics. LLC: Robert Stidham

Robert has been the President and Managing Member of Franchise Dynamics, LLC in Homewood, Illinois since September 2006 and, in this capacity, has, since March 2008, been contracted as a consultant with SHELFGENIE to provide franchise sales services. From September 2005 through August of 2006, Robert was the Vice President and Director of Franchise Development for Harris Research, Inc. (a subsidiary of The Home Depot, Inc.) in Logan, Utah. Between June of 2004 and August of 2005, Robert was the Vice President of Franchise Development for Oberweis Franchise Systems, LLC in North Aurora, Illinois. Robert was President of Executive Decisions Group, Inc. in Naperville, Illinois from June 2003 through May 2004. From January 2003 through June of 2003, Robert was Vice President and Chief Franchising Officer of Global Recruiters Network, Inc. in Downers Grove, Illinois.

 





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