PRONTOWASH USA - FDD UFOC ITEM 1 Detail

ITEM I THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS AND AFFILIATES

We are ProntoWash USA, LLC. We are a Florida limited liability company formed on February 22, 2002. To simplify this Disclosure Document, we refer to ourselves as "ProntoWash," "we" or "us," We refer to the person or company that buys a franchise as "you." Sometimes in this Disclosure Document "you" also means individuals who are stockholders of a corporation, members of a limited liability company, or partners of a partnership that buys a franchise. Our business address is 5481 NW 159 Street, Miami, Florida 33014. Our phone number is 305-623-7851. Our agent for service of process in Florida is Stuart Williams, 5481 NW 159 Street, Miami, Florida 33014. Please check Exhibit J for agents in other registration states.

We are the exclusive U.S. licensee of ProntoWash S.A. ("PWI"), a corporation organized in Argentina. Our license agreement with them lets us grant franchises. Their business and legal address is Avenida Corrientes 1660 L.43 Capital Federal, Buenos Aires, Argentina. We have no other predecessor or affiliate.

Our business is operating and granting franchises to let people, like you, operate a unique car wash and detailing service ("Point of Service") via Mobile Detailing Units ("MDUs") and Detail Centers at designated locations. We offer two types of franchises� Retail Mall Facility and Corporate/other franchises. We also develop Washing units for leasing to other companies, produce private labeled Karts for sales by other entities and are developing consumer direct cleaning products. We are not in any other business.

We enter agreements with malls, corporate facilities and parking lots to operate or let others operate mobile car wash and detail centers. We expect most available corporate or mall locations for your franchise will be contracted by us via national or regional agreements. However, you may select your own location with our approval. You use our system to provide car wash/detailing services delivered in a mobile setting or via stationary Detail Centers that serve as a hub for your operations.

If you sign our Master Franchise Sales Agreement, we let you assist us to sell, develop and service franchises within a designated territory. However, you may not sign any agreements with franchisees. In some states, as a master sales franchisee, you may need to prepare a Franchise Disclosure Document based on our disclosure document. If required, we will assist in this process by providing you the information you will need to include about us. If you are in the states of California, Hawaii, Illinois, Indiana, Maryland, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington or Wisconsin, you may also need to register as a subfranchisor with the appropriate state agency. You should consult with a franchise attorney on your obligations in your state.

Our system allows you to provide car wash/detailing services to customers, using our proprietary MDUs to provide wash, wax, and vacuum services for parked cars, vans and SUV''s. You use a Detail Center as the main hub of operations. The Detail Center also allows you to offer higher end services such as shampoo and leather cleaning services. Customers can have their cars washed while shopping, at work or attending to other activities.

We have operated similar businesses as those you will operate since November, 2002. We do not operate locations abroad nor do we sell franchises to persons located outside the United States,

We also have lease arrangements with some corporate clients that let them lease MDUs from us for a fee. These corporate clients use the MDUs only for their internal purposes (i.e. to wash their fleet of vehicles).

PWI, is the developer of the ProntoWash System and has offered franchises since 2004. PWI has granted master franchises in 20 countries including Argentina, Brazil, Ecuador, Colombia, Dominican Republic, Peru, Venezuela, Honduras, Panama, Paraguay, Guatemala, Costa Rica, Mexico, Portugal, Spain, Romania, Kazakhstan, Moldova, Puerto Rico & Caribbean, and the United States. PWI does not operate businesses similar to those operated by its franchisees and is not in any other business.

We believe there is a market that is still developing for eco-friendly car washing and detailing businesses, like the ones we franchise. Sales are year round, but can be affected by weather conditions. We expect your car wash and detail center to do business with customers who own vehicles and want the convenience of having their vehicle washed while doing something else (such as shopping).

You must comply with laws on operating a business including obtaining a business license, You must also comply with environmental regulations and laws on hazardous wastes. As an employer, you must also comply with laws on minimum wages, overtime, maximum working hours, working conditions, unlawful discrimination, and restricting employment of aliens and children. If used properly and pursuant to our guidelines, our MDUs and Detail Centers meet U.S. government regulations for services offered to the public.

You will compete with other car wash/detailing businesses. They use different technologies such as tunnel, conveyor, self-service, in-bay, etc. Most are stand alone operations. Many are linked with other services like gas stations and convenience stores. You may also compete with our company owned Points of Service (if any are located near you, see Item 20).