5
7.�� ����ESTIMATED INITIAL
INVESTMENT
The following table summarizes
your Initial
Investment (this
Item 7), your Initial Franchise Fee (see Item 5), and certain portions of Other Fees (see Item 6). The information in the table
is qualified in its entirety by the material set forth in the full text of Items 5, 6 and 7. You must also understand that
the following information is merely an estimate, is general in nature, and is
subject to wide market fluctuations. The total initial investment necessary to
open your Pizza
Guys� store
will vary considerably from store to store depending upon a number of factors
including, but not limited to, the location and size of the proposed store
premises, the amount of leasehold improvement necessary, whether you purchase
new or reconditioned equipment, the volume of business expected to occur at the
proposed store premises, the condition of the financial market at that time,
and your particular financial circumstances.
YOUR ESTIMATED INITIAL
INVESTMENT
|
Store Cost (Low, Iv
|
edium, High)
|
|
TYPE OF FEE
|
LOW
|
MEDIUM
|
HIGH
|
HOW PAID & WHEN DUE
|
PAYMENTS TO BE MADE TO
|
|
INITIAL FRANCHISE FEE1
|
$15,000*
|
$15,000*
|
$15,000*
|
Lump sum upon signing Franchise Agreement
|
FRANCHISOR
|
|
PROFESSIONAL ADVISOR2
|
$500
|
$1,000
|
$1,500
|
As incurred
prior to opening
|
THIRD PARTY
|
|
INITIAL
ADVERTISING FEE3
|
$ 7,500
|
$ 7,500
|
$ 7,500
|
As incurred within first
month of opening
|
THIRD PARTY
|
|
STORE PREMISES LEASE'' ADVANCE
RENT & DEPOSIT
|
$ 5,000
|
$ 7,500
|
$ 10,000
|
Lump sum upon
signing Lease Agreement
|
FRANCHISOR OR LESSOR
|
|
LEASEHOLD
IMPROVEMENTS5
|
$ 50,000
|
$ 90,000
|
$ 120,000
|
As incurred prior to opening
|
THIRD PARTY
|
|
EQUIPMENT
& FURNISHINGS6
|
$55,000
|
$75,000
|
$95,000
|
As incurred prior to opening
|
THIRD PARTY
|
|
CONSTRUCTION PROJECT MANAGER FEES7
|
$2,000
|
$2,500
|
$3,000
|
As incurred
prior to opening
|
THIRD PARTY
|
|
SIGNAGE8
|
$1,500
|
$5,000
|
$10,000
|
As incurred
prior to opening
|
THIRD PARTY
|
|
INSURANCE9
|
$2000
|
$4,000
|
$6,000
|
Lump sum prior to opening
|
THIRD PARTY
|
|
MISCELLANEOUS OPENING COSTS''0
|
$3,000
|
$4,000
|
$6,000
|
As incurred prior to opening
|
THIRD
PARTY
|
|
TYPE OF FEE
|
LOW
|
MEDIUM
|
HIGH
|
HOW PAID & WHEN DUE
|
PAYMENTS TO BE MADE TO
|
|
|
OPENING INVENTORY"
|
$4,500
|
$4,500
|
$4,500
|
Lump sum prior to opening
|
THIRD PARTY
|
|
|
ADDITIONAL FUNDS13
|
$ 10,000
|
$ 20,000
|
$ 30,000
|
As incurred after opening
|
EMPLOYEES,
SUPPLIERS,
UTILITIES
|
|
|
Your Initial Investment with the Store Equipment and
Furnishings Purchased
|
$176,000
|
$ 277,000
|
$ 359,500
|
|
|
|
|
Your
Initial Investment with the Store Equipment and Furnishings Leased13
|
$ 121,000
|
$201,000
|
$ 267,200
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
THERE ARE NO OTHER DIRECT OR
INDIRECT INITIAL PAYMENTS TO PIZZA GUYS IN CONJUNCTION WITH THE FRANCHISE. NONE
OF THESE FEES OR EXPENDITURES ARE REFUNDABLE UNDER ANY CIRCUMSTANCES.
FOOTNOTES:
1
Initial
Franchise Fee: See Item 5, and see Franchise Agreement, section 6.01(a).
2
You
are required to use a Professional Advisor to evaluate the suitability of this
investment for your particular circumstances and to advise you of the risks
involved. A person is not a Professional Advisor unless he or she is designated
by you and consents to act as such by signing the Designation and Consent of
Professional Advisor attached to this Franchise Disclosure Document as Exhibit 7; and is either an attorney,
certified public accountant or business broker, who is licensed in the
jurisdiction where you reside or where the store is to be located and who is
unaffiliated with, and is not compensated directly or indirectly by Pizza Guys
Franchises, Inc., our affiliates or representatives. See Franchise Agreement, page 2, and Exhibit 7.
3
Initial
Advertising Fee: The initial advertising includes at least 400
complimentary pizzas which you will bear the cost of. You may find it advisable
to expend up to $7,500 each month for the first six (6) months your store is
open to advertise the opening of your store.
4
Store
Premises Lease Advance Rent & Deposit: Upon signing the lease for
the store premises, you must pay the third party lessor the first month''s rent
and a security deposit (and any other payment required by the lessor). The
first month''s rent and security deposit will vary depending upon the amount of
the monthly rent. The monthly rent will vary from store to store depending upon
a number of factors including, but not limited to: the location and size of the
store premises, the length of the store premises lease, the extent of leasehold
improvements needed, whether the cost of leasehold improvements are included in
the rent, and the amount of the first month''s rent and security deposit.
Depending upon the desirability of the location, the current monthly rental
rates for store premises suitable for Pizza Guys� takeout and delivery only stores in the greater Sacramento, California area range from approximately $ 1.50 per square foot to $ 3.50 per
square foot per month, plus common area maintenance ("CAM") charges
where applicable. Pizza Guys�, stores generally operate in approximately 1000 to 1500
square foot premises in retail areas. We estimate that monthly CAM charges in
the Northern California area for a typical 1,200 square foot Pizza Guys�. store will range from $315 to
$ 800. Based on recent trends, you should anticipate a rent increase of 3% to
7% per year. [Note: The foregoing information is derived from our experience in
the Northern California area. Rental rates in other areas may be greater or
less.) See note
5 of Item 6
of this Disclosure Document and see Franchise Agreement, sections 6.02 and2.01 attached to this Franchise
Disclosure Document as Exhibit I.
Leasehold Improvements: If you buy a Franchise Agreement, it is likely that the store
premises will need to be improved in order to make the premises suitable for
use as a Pizza
Guys� store
(commonly referred to as "leasehold" or "tenant"
"improvements"). The cost of such leasehold improvements will vary
with the size and location of the store premises and the extent of the
improvements required. In some instances, the store premises will already have
been improved for use as a store, thereby potentially decreasing the extent of
improvements necessary for use as a Pizza Guys� store, resulting in cost savings to you. In other
cases (such as premises which have never before been occupied), extensive
leasehold improvements will be necessary in order to make the premises suitable
for use as a Pizza
Guys� store,
thereby significantly increasing your costs beyond those estimated here. We
estimate that leasehold improvements will cost from $50,000 to $ 120,000,
depending upon the size of the premises and whether or not the premises have
been previously used as a store. See note 6 of Item 6 of this franchise Disclosure Document.
Equipment and Furnishings: If you buy a Franchise Agreement, you must fixture, furnish,
equip and decorate the store in accordance with our standards and specifications
as revised from time to time. You must have a conveyor oven, hood and
ventilation system, mixer, pizza preparation table, cut table, vegetable dicer
and sheer, dough sheeter, freezer, safe, walk-in refrigerator, dry storage
shelving, pizza warmer holding cabinet, counter tops, cabinetry, a working
facsimile machine at all times, telephone (including message on hold system)
and a computer utilizing POS System which must be approved by Franchisor, high
speed internet connection, as well as other equipment and furnishings on the
store premises in order to operate the premises as a Pizza Guys� store. The required equipment
and furnishings may be purchased outright, or may be leased, or leased and
acquired through a lease/purchase agreement from a variety of sources with
costs varying according to the size of the store and the specific features of
the equipment and furnishings selected. See item 11.
We estimate that the cost to
purchase the required equipment and furnishings outright will range from $55,000
to $95,000 depending upon whether or not you choose new or reconditioned
equipment or equipment with basic features or more sophisticated equipment
including automatic and electronic features. You will contract directly and
make all financial and credit arrangements with the seller or lessor of the
equipment and furnishings. All equipment and furnishings must meet our
standards and specifications and be purchased from an approved supplier. We
may, but are not obligated to, sell or lease the equipment and furnishings to
you.
7
Construction
Project Manager Fees: You are required to use a construction coordinator
selected by us.
8
Signage: If you buy a Franchise Agreement you must install approved
signage on your store premises. We estimate that the store signage or awning
will cost from $1,500 to $ 10,000 depending upon the size and location of the
premises and the number of streets or walkways on which the store premises
front. You will contract directly and make all financial and credit arrangements
with the signage provider. All Signage must meet our standards and
specifications and be purchased from a designated or approved suppl ier. We
may, but are not obligated to, lease or sell the signage to you.
9
Insurance
Coverage:
You are required to have Employer''s Liability insurance with a $ 100,000
minimum limit; Worker''s or Workmen''s Compensation Insurance as prescribed by
law in the state in which the store is located; Comprehensive General Liability
Insurance (including products liability coverage, excess and non-owned driver
liability and a broad form advertising injury endorsement) with a $1,000,000
combined single limit for Bodily Injury and Property Damage per occurrence; any
additional insurance required by the store premises lease; and any additional
insurance required by any equipment lease. A $2,000,000 umbrella policy is
recommended but not required. See Franchise Agreement, section 9.02. Although the expense of such
coverage will vary from state to state and region to region, we estimate that
you will expend between $2,000 to $6,000 per year to maintain such coverage.
Payments are made monthly. Only two months'' payments (e.g., $290 to $430) must be paid
initially. We recommend that you take out an Employment Practices Liability
Insurance policy which covers potential claims made by your employees for:
wrongful refusal to employ a qualified applicant for employment; wrongful
failure to promote, or wrongful deprivation of career opportunity; wrongful
demotion, negligent evaluation, negligent reassignment or wrongful discipline;
wrongful termination; employment related misrepresentation; harassment,
coercion, discrimination; or oral or written publication or material that
slanders, defames or libels or violates or invades a right of privacy.
10
Miscellaneous
Costs:
You are required to have on hand sufficient funds to meet miscellaneous
expenses including, but not limited to, the payment of telephone and utilities
deposits, health department licensing fees, initial sales tax deposit, small
equipment and other isolated or recurring charges. The total amount of funds
necessary will vary from store to store depending upon a number of factors
including, but not limited to, location and size of the store and the number of
persons employed. We estimate that miscellaneous costs will range from $3,000
to $6,000.
Security deposits, utility
deposits, sales tax deposits, business licenses, and other prepaid expenses are
included under miscellaneous costs. The advance rent and deposit for the store
premises lease are discussed in detail in Items 6 and 7, above. If you have
previously established business credit, then security deposits will fall within
the aforementioned range for miscellaneous costs. However, if you have not
previously established business credit, your required deposits will exceed that
amount.
Additionally, in the event
that you lease the store equipment and furnishings, you will generally be
required to pay the equipment lessor advance rent and/or a security deposit of
$5,000 to $ 10,000 (i. e., 10% to 20% of the lessor''s purchase price for the
equipment, varying with the quality of your credit). You should also expect to
pay for other miscellaneous leased equipment.
Municipal Sewer Hook-up
Fees:
It has come to our attention that some municipalities have begun charging a
substantial fee for the first time a building is connected to the municipal
sewer system. The fee, if charged, can range from $3,000 to $20,000. Whether or
not a sewer hook-up fee is charged and the amount of the fee is totally
dependent upon the local ordinances of the county, city or other municipality
having jurisdiction over the proposed store premises. It is your responsibility
to ascertain and to inform us of what fees will be charged
by the local jurisdiction. The sewer hookup fee is not included in our
estimate of miscellaneous costs for the following reasons: since the sewer
hook-up remains a permanent part of the building, if negotiated prior to
signing the lease, the lessor will sometimes pay the fee; also, in our
experience, where the fee is charged, it is either less or normally not charged
in the case of buildings which have previously been occupied as a store.
Accordingly, in communities where such fees are charged, you should consider
leasing a previously occupied building instead of a new building.
11
Opening
Inventory:
Prior to opening, you are required to purchase and have on hand such foods,
beverages, pizza containers, cups, paper goods and other inventory as we specify
("opening inventory"). We estimate that the opening inventory will
cost approximately $4,500 depending upon the store''s anticipated initial sales.
12
Additional
Funds
- 3 Month''s Estimate: We estimate that $10,000 to $30,000 will be
necessary to operate the store for 3 months after opening.
Store
Equipment and Furnishings Leased: Should you lease the equipment and furnishings, you
will incur a lease payment which is unknown to us but the amount of your
payment will depend on your credit worthiness and lease terms negotiated.