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MARCOS PIZZA - FDD UFOC ITEM 1 Detail
ITEM 1
THE FRANCHISOR, ITS
PREDECESSORS AND AFFILIATES
The Franchisor
Marco''s
Franchising, LLC ("Marco''s", "us", "our" or "we") is the franchisor.
We maintain our principal place
of business at 5252 Monroe Street, Toledo, Ohio 43623. We do not maintain sales
offices at any location other than our principal place of business. We do business
under the names "Marco''s" and "Marco''s Pizza."
We are an Ohio limited
liability company and were formed in 2003. On January 12, 2004, we acquired the
principal assets of Marco''s, Inc, ("MI"), which had previously owned the
right to franchise the "Marco''s Pizza" system of operation. Today, we
own the exclusive right to grant those franchises. We have been selling
franchises since January 12, 2004. We have never operated an Area
Representative business.
We engage in only four lines of
business: (1) the offering of Franchised Stores through the Franchise Agreement
and the Area Development Agreement (described below); (2) the offering of Area
Representative Businesses (described below); (3) the offering of "Hot2Go" franchises which is a very
limited menu pizza store offering only 1 or 2 products, with no delivery
service, and (4) selling certain store supplies and advertising materials to
our franchisees. We acquired the right to franchise Franchised Stores and Hot2Go stores from MI. This Uniform
Franchise Offering Circular (this "Offering Circular") applies only to the offering of
franchises for Representative Businesses.
A list of our
agents for service of process can be found in Exhibit 2 to this Offering Circular.
Predecessors,
Affiliates and History of Operations
Our former predecessor, MI,
owned approximately 15% of us until January 29, 2007, and its President,
Pasquale Giammarco, the founder of the "Marco''s Pizza" system of
operations, served as a consultant to us. MI shares office space with us at 5252 Monroe Street, Toledo, Ohio 43623. In January 2007, we purchased the 15% interest owned
by MI and now we are exclusively owned by Cleveland Marco''s LLC and its
manager, JAB Management LLC, which is owned and controlled by John A. Butorac,
Jr., our President.
Mr. Giammarco operated several
pizza restaurants in the late 1970''s and incorporated MI as an Ohio corporation on December 29, 1978. Marco''s Pizza, Inc. ("MPI"), an affiliate of MI, currently
owns and operates 18 Franchised Stores in Ohio and Indiana. MPI also owns the
right to develop additional Franchised Stores in: (a) Lucas County, Ohio (and
within 7 miles of Lucas County); (b) a portion of Lorain County, Ohio; (c) St.
Joseph and Elkhart Counties, Indiana; and (d) Collier County, Florida (and
within 10 miles of Collier County).
Marco''s Franchise Services, LLC ("MFS") is our designated broker for
the sale of franchises and certain support services to our franchisees. We
retain the right to sell franchises but intend that all new franchise
applicants will be approved and recommended by MFS. MFS is managed by MP
Management #2, LLC which is managed and controlled by John A. Butorac, Jr., our
President and CEO. Certain MFS employees (specifically, Bryon Stephens, Cameron
Cummins, and Nikki Weis) organize and perform the franchise sales functions of
MFS. MFS is paid a share of the Initial Franchise Fee and Royalty Fees for
those services.
Marco''s Area Rep UFOC (April 13, 2007) 579163.91
Page 2
MFS Realty, LLC is a wholly
owned subsidiary of MFS and provides real estate lease support services to MFS.
MFS Leasing, LLC is a majority
owned subsidiary of MFS. MFS Leasing, LLC provides Marco''s Pizza store leasing
and financing services to select qualified Area Representatives and
Franchisees.
Our affiliate, Cleveland
Marco''s, LLC, formed in August 2003, owns 6 "Marco''s Pizza" Stores
operating in the greater Cleveland, Ohio area and owns 8J^9_%_of_us (JAB
Management J.L� owns the rest).
�MI_affi]J�!ter -Authentic Pizza,_ LLC,_
formed, jn JDecejrjber. 2004,_ owns .13 _"Marco^s_ Pizza" Stores
operating in the greater Cleveland, Ohio area. Cleveland Marco''s, LLC owns 10%
of Authentic Pizza, LLC.
Our affiliate, 45 Pizza, LLC,
formed in June 2004, operates 2 "Marco''s Pizza" Stores in the greater
Toledo, Ohio area.
Our affiliate, Marco''s Indiana, LLC, formed in April 2005, operates 3 "Marco''s Pizza" Stores in the
greater Indianapolis, Indiana, area.
Our affiliate, Cleveland
Stores, #1, LLC, formed in December 2004, owns 3 Marco''s Pizza" Stores
operating in the greater Cleveland, Ohio area. Cleveland Marco''s, LLC owns 10%
of Cleveland Stores #1, LLC.
Our affiliate MP Management #1,
LLC, formed in September 2004, provides management services to Cleveland Stores
#1, LLC and owns 15% of Cleveland Stores #1, LLC
Our affiliate MP Management #2,
LLC, formed in October 2005, provides management services to Marco''s Franchise
Services, LLC and owns 12.5% of Marco''s Franchise Services, LLC.
Our affiliate MP Management #3,
LLC, formed in October 2005, provides management services to Authentic Pizza,
LLC and owns 10% of Authentic Pizza, LLC.
Our affiliate MP Management #4,
LLC, formed in April. 2006, provides payroll management services to Cleveland
Marco''s, Authentic Pizza, LLC. and is 100% owned by Cleveland Marco''s, LLC
Our affiliate MP Management #5,
LLC, formed in May, 2006, provides payroll management services to Cleveland
Marco''s, LLC, Authentic Pizza, LLC, 45 Pizza, LLC and is 100% owned by
Cleveland Marco''s, LLC
All of our affiliates are
organized in Ohio, and are based at 5252 Monroe Street, Toledo, Ohio 43623. None of our affiliates (except MI, as explained below) has ever offered
franchises for sale.
Wq do not own any
"Marco''s Pizza" stores, but our affiliate, Cleveland Marco''s, LLC
owns 6 "Marco''s Pizza" stores.
40 non-affiliated investors own a total of 18% of us.
None of the investors own 2% or more. None of the investors have control over
our operations or finances.
Marco''s Area Rep UFOC (April
13, 2007) 579163.91
Page 3
Our predecessor, MI, operated
company-owned "Marco''s Pizza" Stores from its beginning in 1978,
until it transferred them to its affiliate, MPI (also our affiliate), as of
January 1, 2001. The first non-company-owned, non-affiliate-owned franchised
"Marco''s Pizza" Store began operation in April 1979, and is currently
in operation. MI granted "Marco''s Pizza" franchises from January 1979
until January 2004.
During the past 5 years, our
predecessor, MI, and our mutual affiliate, MPI, have operated between 36 and 41
"Marco''s Pizza" Stores that are similar to the Franchised Stores we
offer. MPI now owns 18 "Marco''s Pizza" Stores. Most of these
"Marco''s Pizza" Stores are located in urban areas, although 3 are in
towns having a population of less than 50,000, which are not immediately
contiguous to a larger municipality. All of these "Marco''s Pizza"
Stores have approximately 1,200 to 3,000 square feet of floor space, and are
located on busy streets. Information on "Marco''s Pizza" Stores
openings and closing is in Item 20 below.
Our predecessor, MI, offered
the "Hot2Go" franchise described above from July 2, 2001 through
January 11, 2004. It sold a total of 5 "Hot2Go" franchises. We
acquired the exclusive right to offer those franchises on January 12, 2004; at
the same time, we acquired the exclusive right to franchise "Marco''s
Pizza" Stores.
We have offered franchises for
Area Representative Businesses since June 8, 2006. We have offered franchises
for Franchised Stores since 1979. We do not own any "Marco''s Pizza"
Stores, but our affiliate, Cleveland Marco''s, LLC, owns 6 "Marco''s
Pizza" Stores.
You must register before the
offer or sale of any franchises in California in accordance with the California State law.
Except as described above,
neither we, nor our predecessor, nor any affiliate of either of us, has ever
engaged in, or offered franchises in, any other lines of business.
The Franchise Offered
We offer to enter into area
representative agreements (an "Area Representative Agreement") with qualified persons and
legal entities ("you") that wish to establish and operate Representative
Businesses.
Under a separate Uniform
Franchise Offering Circular (the "Store Circular"), we offer franchise agreements ("Franchise
Agreements") and area development agreements ("Development Agreements") for Franchised Stores. Our
current form of Franchise Agreement is attached to this offering Circular as
Exhibit 5. Under a Development Agreement, the developer is offered the chance
(and accepts the obligation) to establish multiple Franchised Stores within a
specific area. The developer will sign a Franchise Agreement for each
Franchised Store, which will set out the area under which that the Franchised
Store will be operated.
The Representative Business
You will develop and service multiple Franchised Stores
located within a designated area, referred to as your "Territory." The Area Representative
Agreement will govern the manner in which you may solicit, screen, and evaluate
prospective franchisees, and train and service franchisees who have entered
into a Franchise Agreement ("Franchisees") to operate Franchised Stores
under the System in the Territory.
Marco''s Area Rep UFOC (April
13, 2007) 579163.91
Page 4
Under the Area Representative
Agreement, you will: (a) solicit, screen, and evaluate prospective franchisees
who will enter into Franchise Agreements with us to operate Franchised Stores
in the Territory; (b) own (or have the right to use for training purposes) at
least one Franchised Store in your Territory by the end of the first two years
after you have signed the Area Representative Agreement (referred to as the "Probationary
Period"); and (c) provide start-up and ongoing support and assistance to
Franchisees, and monitor the performance of Franchisees ("Servicing
Responsibilities"). If you do not meet the standards set out under your
Area Representative Agreement during your Probationary Period, then we have the
right to terminate your Area Representative Agreement and if we do so, we will
refund to you 50% of the Initial Fee you paid us for each Franchised Store in
the Development Schedule (defined below)) that has not already been opened in
your Territory. See Item 5 for additional details.
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share of the revenue that we collect from
Franchisees.� You will be paid �32% of the jnitia[ , - - (Deleted: 40
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Compensation. Under the Area Representative
Agreement, we will compensate you with a
franchise fees and 36.36,% of the_ Royalty_Fees
less Advertising Set-asides, _that we_cql_e_ct from Franchisees operating
within your Territory that you solicit and service.
Regulatory Compliance. In order to comply with
disclosure requirements imposed under the Federal Trade Commission Franchise
Rule and applicable state law, as well as our standards, we must make certain
disclosures about you (as well as your "salespeople") in our Uniform
Franchise Offering Circular ("UFOC") given to prospective Franchisees.
This information, and these disclosures, must be provided before you will be
able to begin any activities under the Area Representative Agreement.
Additionally, you must complete our required Franchise Sales Training (see Item
11 for additional details) before you begin to solicit prospective Franchisees.
You will not receive any
compensation with respect to a prospective Franchisee that is solicited before
you: (i) have successfully completed Franchise Sales Training; (ii) are listed
in our UFOC; (Hi) are registered (if necessary) as a franchise broker and/or as
may otherwise be required under the laws of one or more states that regulate
the offer and sale of franchises; and/or (iv) comply with any other
requirements imposed under the laws of one or more states that regulate the
offer and sale of franchises (which will be at your expense).
You must follow our standards
and requirements concerning compliance with state and federal franchise laws,
and you also must fully cooperate with us in those matters.
Before you receive any compensation with respect to
royalty fees generated by Franchisees in your Area Representative Agreement''s
Territory, you must also successfully complete all Franchise Operations
Training and Franchise Support Training (see Item 11 for additional details).
You may satisfy the requirements to complete such training with various
employees or principals of your business, but at least one person must complete
the Training for the function that they will perform for you. If you do not
complete your training within 180 days of the date you enter into the
^Area.,Representative Agreement, we will have the right to terminate the
Area Representative Agreement-Advertising Set-asides. We have established a
program to use a portion of the royalty fees we collect to pay for additional
advertising to assist Franchised Stores whose sales are lower than our goal
level for sales. The portion of the royalty fees we collect that Is used to pay
for additional advertising is called "Advertising Set-asides."
Because Advertising Set-asides are not income to us, they will also not be
income against which commissions will be paid to you.� We will use Advertising
Set-aside receipts to obtain advertising for that franchisee.
Marco''s Area Rep UFOC (April 13, 2007) 579163.91
Page 5
We will have the right to
determine the appropriate advertising purchases, but you will be responsible
for suggesting to us the best manner of utilizing advertising purchases to
increase sales for that franchisee. We will have the right to decide whether or
not to establish an Advertising Set-aside for any particular Franchisee of any
particular Store. We will have the right to establish an Advertising Set-aside
for a period of up to two years (measured from the date of the first
Advertising Set-aside for that Store) unless you agree to extend that period of
time. We will only establish an Advertising Set-aside for Stores owned by
Franchisees that are in "Good Standing." Advertising Set-asides are
for the benefit of the System and are not "owed" to any area
representative or franchisee under any circumstance. No Advertising Set-asides
will be established for any stores owned by Area Representatives or their
closely-owned affiliates.
We have the right to establish
Advertising Set-asides, and our current policy is that we will establish
Advertising Set-asides based on our judgment that doing so is to the long-term
benefit of a particular Franchisee, the System, to you, and to us. Our current
policy is to limit the amount of Advertising Set-asides as follows:
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Franchisee Average Store Sales in Prior Accounting
Period
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Maximum
"Set-aside" (up to two years)
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Under $24,000
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50% of Royalties collected
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$24,000 to $31,999
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30% of Royalties collected
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$32,000 to $39,999
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20% of Royalties collected
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$40,000 to $47,999
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10% of Royalties collected
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$48,000 and over
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none
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While the purpose of
Advertising Set-asides Is to help certain Stores operating at lower sales
volumes by providing funds for additional advertising, we are not required to
establish an Advertising Set-aside for any particular Store or Franchisee. And,
since there are no guarantees that advertising will actually result in higher
sales volume for any particular Store, it is possible that Advertising
Set-asides could simply result in lower income to you in both the short term
and the long term.
Your rights and obligations to
solicit, screen, and evaluate prospective franchisees in the Territory are
referred to in this Offering Circular as "Promotion Rights and Obligations." In exercising your Promotion
Rights and Obligations, you will identify prospective franchisees for us and we
will have the right to consider and sign Franchise Agreements with those that
we deem qualified to become our Franchisees. You will not be asked (nor will
you be permitted) to enter into any agreement with a prospective franchisee or
a Franchisee. Once a prospective franchisee is approved, we will enter into a
Franchise Agreement with that prospect. In states where registration of a
franchise offering is required, you will not be able to speak with prospective
franchisees until we have notified you that our registration in that state has
taken effect, been renewed, or amended, as may be the case. Upon our request,
you must provide us with information about yourself and your operations so that
we can prepare and update our franchise disclosure documents and registrations
(and, in some cases, broker registration filings as well).
You must use certain selected
or proprietary software, as well as equipment, products, decor, artwork,
materials and supplies that we have modified, designed or approved. We will
provide you with information concerning our system for operating a Franchised
Store (the "System").
We strongly recommend, but do not require, that you
have a "Marco''s Pizza" store at which you can demonstrate the
concept, and train potential franchisees.� The store at which a
Marco''s Area Rep UFOC (April
13, 2007) 579163.91
Page 6
franchisee is demonstrated the
Marco''s concept is called a "Demonstration Store". The store at which
the majority of a Franchisee''s initial training (that you are obligated under
the Area Representative Agreement to provide ("Training
Obligations")) is conducted is called a "Certified Training
Store". You may own and operate the Certified Training Store or you may
enter into an agreement with a Franchisee in the Territory (subject to our
approval) to use their store for the purpose of conducting the training required
in order to meet your Training Obligations. Only stores which meet our
requirements may be used as a Certified Training Store. If you do not arrange
for the use of a Certified Training Store in the Territory, we will have the
right to charge you a fee as described in Section 6 below for us to provide
training services to Franchisees in the Territory. The cost of opening a
Certified Training Store is the same as the cost of any other Marco''s Pizza
store and is as set forth in Item 7 of the Store Circular.
You will be required to exercise the Promotion Rights
and Obligations and meet the development schedule established for Franchise
Agreements to be signed for Franchised Stores to be located in the Territory as
specified in Exhibit C to the Area Representative Agreement (the "Development
Schedule"). As described below in Item 12, your failure to meet the Development Schedule (after
the end of the Probationary Period) will be a default under the Area
Representative Agreement.
Competition
Franchised Stores compete with
locally-owned businesses, as well as with national and regional chains that
offer pizza carryout and delivery services and related products, and which may
compete with the products offered at a Franchised Store. The market for these
items is well-established and very highly competitive. Pizza restaurants
compete based on many factors, such as price, service, store location, product
quality, and store promotions and marketing programs. These businesses are
often affected by other factors as well, such as changes in consumer taste,
economic conditions, seasonal population fluctuation, and travel patterns.
Industry-Specific Regulations
An Area Representative who
sells franchises may be required to comply with various state franchise laws
and regulations, many of which will require a pre-sale registration before
franchise sales can take place, as well as compliance with the Federal Trade
Commission Rule governing the sale of franchises.
Area representatives must comply with all local, state,
and federal laws that apply to your Franchised Store operations, including for
example health, sanitation, no-smoking, EEOC, OSHA, discrimination, employment,
and sexual harassment laws. The Americans with Disability Act of 1990 requires readily accessible
accommodation for disabled persons and therefore may affect your building
construction, site elements, entrance ramps, doors, seating, bathrooms,
drinking facilities, etc. For example, you must obtain real estate permits
(such as zoning), real estate licenses, and operational licenses. There are
also regulations that pertain to sanitation, labeling, food preparation, food
handling, and food service. You will be required to comply with all applicable
federal, state, and local laws and regulations during the operation of your
Franchised Store if you own such a store. You should consult with your attorney
concerning those and other local laws and ordinances that may affect your
Franchised Store''s operation.
Marco''s Area Rep UFOC (April 13, 2007) 579163.91
Page 7
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Franchise Categories
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MARCOS PIZZA FDD & UFOC Data
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MARCOS PIZZA FDD & UFOC ITEM 1
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