Definition of Franchising
Franchising is a long-term cooperative relationship between two entities—a franchisor and one or more franchisees—that is based on an agreement in which the franchisor provides a licensed privilege to the franchisee to do business. The franchisor grants the franchisee the right to use a developed concept, including trademarks and brand names, production, service and marketing methods and the entire business operation model, for a fee. The franchisee then provides the time, capital, and desire to utilize the brand and services provided by the franchisor to build a thriving business.
The product, method or service being marketed is usually identified by the franchisor's brand name, and the holder of the privilege (franchisee) is often given exclusive access to a defined geographical area for a defined period of time, all of which is defined in the Franchise Agreement.
Franchise
A privilege or right officially granted to offer specific products or services under explicit guidelines at a certain location for a declared period of time.
Franchise Agreement
The legal document between the Franchisor and the Franchisee that governs the relationship between the two entities for a specified period of time. It frames the relationship in a concise manner.
Franchisee
A person or entity to whom the right to conduct a business is granted by the franchisor or licensor.
Franchisor
The company owning/controlling the rights to grant franchises to potential franchisees.
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